Vh1 goes beyond television with on-ground partnerships

The music channel partners with over 400 touch points across India to reach out to over 2 million people on-ground every week

BestMediaInfo Bureau | Delhi | November 13, 2013

Vh1, an international music & lifestyle channel, is all set to take the brand beyond television with initiatives across on-ground touch points, live events and digital. Vh1 will be the first channel in India to take brand engagement to a new level by building partnerships with multiple touch points with the aim of integrating itself with the lifestyle of its TG.

Currently Vh1 boasts of around 410 partnerships across India reaching out to over 2 million people on-ground every week with touch points like gyms, spas, lounges, coffee shops, salons. Partner brands include PVR, Barista, Crossword, TGIF  Gold's Gym, Snap Fitness, Blue Frog, The Big Bang Bar, Mickey Mehta Fitness, The Four Fountains Spa and Javed Habib Salons to name a few. Each touch point will have interesting brand integrations from a special Vh1 cocktail menu at a bar to a unique Vh1 look at a salon.

In addition, Vh1 has been actively building its digital assets such as the Vh1 website, social media assets (with a base of over 2.5 million fans), Vh1 Pulse (music streaming app) & Vh1 Hub (one stop mobile content shop).

Having pioneered the live music scene in India with its popular on-ground properties like Vh1 Hip Hop Hustle, Vh1 Dance 101 & Vh1 Rock Rules, the channel will soon be announcing a host of new large-scale on-ground properties which promise to change the live music scene in India.

Ferzad Palia, Sr. VP and General Manager – English Entertainment, Viacom18, said, “In today's environment we believe we need to directly engage with our audience to ensure top of mind recall and maintain our leadership position in the genre. Our on-ground partnership campaign is a rigorous marketing initiative towards the same objective.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com