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The Global Awards 2013: McCann Health is Agency Network of the Year

Langland UK named Global Healthcare Agency of the Year third year in a row

BestMediaInfo Bureau | Delhi | November 18, 2013

The Global Awards World’s Best Healthcare & Wellness Advertising announced its 2013 award winners on November 15, 2013 at two awards ceremonies taking place in New York City and Sydney. This year’s Global Awards juries recognised winners from 21 countries with two Grand Global Awards, 36 Global Awards and 152 Finalists.

For the second year in a row, McCann Health earned the title of Healthcare Agency Network of the Year, taking home 3 Global Awards and 23 Finalist Certificates. The McCann Health offices honoured include: McCann Health Australia; McCann Health China; McCann Health Japan; McCann Health Singapore; McCann Worldgroup Thailand; McCann Health UK; and McCann Torre Lazur USA. Jeremy Perrott, Global Creative Director, accepted the award on behalf of the network.

Jeremy Perrott, Global Creative Director, McCann Health, said, “Winning an award that celebrates a network is more than being recognised for its work or its clients alone. It signals the strength and professionalism of that network to deliver best in market on a consistent basis, throughout its network, not in just one or two of its offices. More importantly, it recognises the reason why – the individuals within each and every office, those who continually strive and deliver the work that wins and sets standards around the world. Winning a Global Network of Year Award is an achievement. Being awarded that title two years in a row is a significant message to be cherished.”

Langland UK was honoured with the Global Healthcare Agency of the Year Award. This is the third year that the agency is in the spotlight, earning one Grand Global, 7 Global Awards and 24 Finalist Certificates.

Philip Chin, Chief Executive, Langland, said, “Winning 'Agency of the Year' for the third year in a row, and still being the only agency to have been awarded this prestigious accolade, is extraordinary. And winning the Grand Global for our work for Idis is a real honour as there was some really outstanding work entered into the show this year. We congratulate all the winners and thank our team and our clients for continuing to believe in the value of great ideas.”

Windsor-based Langland was awarded the coveted 2013 Grand Global Award for Communication to the Healthcare Professional for “I did this with Idis” for client Idis. The award-winning campaign stressed the importance of Idis Managed Access Programs (MAPs), which create access to otherwise unavailable medicines, providing a critical lifeline for people who have exhausted treatment options. This integrated campaign explores the real life stories of patients, physicians, and pharmacists, demonstrating the potentially life-saving benefits MAP can offer to people around the globe. Creative Credits include: Andrew Spurgeon, Creative Director; Matt Turrell, Art Director; and Michael Pogson, Copywriter.

 Andrew Spurgeon, Creative Director, Langland UK, commented, “Ideas will always be of paramount importance. However, now more than ever we are seeing the impact high levels of craft can have in separating those ideas from the clutter of the competition. This combined with a strategic approach to digital is beginning to reveal some truly outstanding work. Our Grand Global winning campaign for Idis, perhaps best exemplifies the changes we all need to embrace in remaining relevant to health and wellness marketers in the 21st century.”

Ogilvy Healthworld Brazil took home the Grand Global Award for Communication to Consumer for their campaign “Immortal Fans” for Sport Club Recife. The winning entry encouraged fans to take part the in the first Organ Donor Card campaign created for a football team. Fans were mobilized to overcome one of the biggest barriers to organ donation in Brazil, family authorization. The campaign utilises an organ donor card that informs the family of the fan´s donation wishes.

“We are very happy and proud of having won the Grand Award, especially because we have won it with Inmortal Fans, a project that helped to save a lot of lives. We also take this opportunity to invite any other team from any other country to create their own donor card,” said Paco Conde, Executive Creative Director, Ogilvy Healthworld Brazil

United Kingdom agencies received a robust 12 Global Awards. The spotlight was on Langland taking the lead with a total of 7 Global Awards, 6 for “I did this with Idis’ for client Idis and an additional Global Award for “The Shoelace Mailer” for Humira. McCann Health earned a Global Award for “Erbitux Integrated Campaign” for Erbitux; PAN/DJM was honoured with a Global for “Mimpara Man” for client Mirmpara; TBWA Paling Walters earned an award for RMD Virology “Mutation”; Publicis Life Brands Resolute earned a Global Award for “Golden Nugget” for client Pradaxa; and Random42 Medical Animation received a Global Award for “Amgen Oncology” for client Amgen.

The United States also received top honours earning a total of 10 Global Awards. The following agencies received trophies: Area23 for “Approximately Isn't Good Enough” for MeDS Pump; Arnold Worldwide for “Ugly Truth” for Truth; DeVito/Verdi for “So Old” for client Scripps; and Digitas Health for “United We Test: Changing the Fight Against Lung Cancer” for Lung Cancer Profiles. GSW Worldwide was also honored with 3 Global Awards, one for “Fortesta Gel Application Tool” for Fortesta Gel; along with a Global for both “Type None” for JDRF and “Will I Win?” The CementBloc took home 3 Global Awards for their client :) Fuel: 2 Global Awards for “:) Fuel Book” and a Global Award for “:) Fuel Integrated Campaign.”

Australia scored 7 Global Awards in this year’s competition with the following agencies earning Global Awards:  Marmalade Melbourne for “I Am Anxiety” for beyondblue; McCann Health for “Foosball” for client Remicade; Orchard for “Genotropin Packaging” for Genotropin, Pfizer; UrsaClemenger for “Love over Hate” for client The Wayside Chapel; and Ward6 for “Fish, Egg, Broccoli” for PediaSure.  Saatchi & Saatchi Health Sydney took home 2 Global Awards for “Toothbrush Critter/Cocktail Critter” for client Vivaxim.

The Global Awards Grand and Executive Jury honoured the following agencies with Global Awards: Ogilvy Healthworld Brazil for Instituto Oncoguia “Prostate Poke”; Artplan Brazil for “Sex, ___ & Rock'n'Roll” for Rock in Rio / Government of Brazil; Ogilvy Prague, Czech Republic for “The Erection Blister” for client Clavin; Ogilvy CommonHealth France for “Leading Light” for Santen Europe; Grey Group Indonesia for “Stewardess” for Hygienex; McCann WorldGroup Thailand for “Man, Couple, Mom” for Siribuncha Hand Sanitizer; and PINK CARROTS Communications, Germany  for “Don't get toasted!” for LEO Pharma & ESCF (European Skin Cancer Foundation);

To view 2013’s Global Award winners and to hear comments by the 2013 Global Awards winners and Jury visit: http://www.theglobalawards.com/winners/2013/

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