iContract wins digital mandate for PepsiCo's Slice

Slice is a major win for the agency which already handles the digital mandate for Shoppers Stop, Expat Properties and the BTL duties of Tata DoCoMo

BestMediaInfo Bureau | Mumbai | November 21, 2013

iContract, the digital agency offering from Contract Advertising, has been appointed digital partner for Slice, PepsiCo's mango-based soft drink. iContract won the account following a multi-agency pitch.

“Digital is an extremely dynamic space and forms an integral part of our media mix for Slice.  Slice is all about indulgence and pure mango pleasure, and through this partnership we want to create exciting, unforgettable experiences for our consumers in 2014 that would strengthen this positioning. We look forward to working with iContract for our upcoming campaigns,” said Homi Battiwalla, Senior Director, Marketing (Colas, Juices & Hydration), PepsiCo India, on awarding the business to iContract.

Prashanth Challapalli

iContract will drive the integrated digital business for Slice. Led by Prashanth Challapalli, Senior VP & General Manager, iContract has been expanding its capabilities and hiring people across functions. Slice is a major win for the agency that already handles the digital mandate for Shoppers Stop, Expat Properties and the BTL duties of Tata DoCoMo.

“PepsiCo is one of the most admired companies in the world and Slice is a huge win for us. Slice has a very unique positioning and tonality compared to the other players in the category and we believe that we can create truly path-breaking digital experiences for the brand,” said Challapalli.

“The win signifies that iContract is a serious player in the digital arena and is poised to compete with the best. This business also formally signals the opening of our Delhi office,” Challapalli added.

Rana Barua

Rana Barua, COO, Contract India, said, “It is a great win for iContract and I look forward to a longstanding and mutually rewarding association with PepsiCo. I am certain that with iContract's digital capabilities and a set of talented high-end digital specialists we will be able to partner Slice across all their marketing solution needs.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com