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Contract beefs up Mumbai creative team

Hires Talha Bin Mohsin and Mahesh Parab from DDB Mudra Delhi where they were Creative Heads

BestMediaInfo Bureau | Mumbai | November 1, 2013

(Left) Talha Bin Mohsin and Mahesh Parab (Right)

Contract Advertising has brought on board Talha Bin Mohsin and Mahesh Parab, erstwhile creative heads and ECDs at DDB Mudra, Delhi. They are joining as Vice-President and Senior Creative Directors in Contract’s Mumbai office.

Ashish Chakravarty

Announcing the development, Ashish Chakravarty, National Creative Director, Contract, said, “I am thrilled to have Talha and Mahesh on board. As individuals they are obviously talented, but as a team they are an absolute delight. Having worked with them in the past, I know that apart from having an uncanny nose for metal, they also bring tons of enthusiasm, craft and sparkling solutions to the table. I look forward to fireworks – and delighted clients.”

Highly awarded and celebrated professionals, Talha and Mahesh will work closely with Kapil Mishra, ECD and Creative Head - Mumbai, to drive creative excellence for the agency’s clients.

“We have always respected the kind of work Contract has produced and when we got a call, the brief was extremely simple, ‘Let’s create great stuff’. So it wasn’t too hard to decide,” said Talha and Mahesh on their joining Contract.

In the past, Talha has worked with Leo Burnett, Delhi and McCann Erickson, besides DDB Mudra from where he has moveed. During the course of his career he has created some very celebrated work for brands such as National Geographic, Coca-Cola, HBO, Volkswagen, Marico, Godrej, Radio Mirchi, Yamaha, Unilever and McDonald’s. The work has earned him both national and international recognition. These include metals at Cannes, One Show, Adfest, Effies, New York Festival, AAAI, ABBYs and MirchiKaan.

Mahesh has handled prestigious clients like Amul, UTV, Trikaya McClean, Marico, HLL’s Lakme and Western Union to name a few in the course of his career. His work on Nerolac, Videocon, Lakme, Elle 18 and Onida has picked up national and international awards.

Contract has always had a very strong DNA based on strategic capabilities and creative brilliance which ensure that it offers the best value proposition to its clients and also remains a very attractive destination for professionals passionate about creativity.


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