Cigna TTK Health Insurance appoints TBWA as creative agency

It is a joint venture between US health service giant Cigna Corporation and Indian conglomerate TTK Group

BestMediaInfo Bureau | Mumbai | November 25, 2013

Cigna TTK Health Insurance Company, a joint venture between US health service giant Cigna Corporation and Indian conglomerate TTK Group, has appointed TBWA as their creative agency.

Gaurav Rajput

Gaurav Rajput, Chief Marketing Officer, Cigna TTK Health Insurance, said, “We were impressed with TBWA's strategic thought and insightful creative work during the pitch. We're confident that Cigna's global expertise in health services along with the trust and credibility of the TTK Group will help us create a compelling brand proposition. We look forward to partnering with TBWA in Cigna TTK's brand journey in India.”

Shiv Sethuraman

Shiv Sethuraman, Chief Executive Officer of TBWA\India Group, said, “This is a very significant win for TBWA\India because Cigna TTK represents the coming together of two very prestigious and successful names. Equally, the health insurance category is a challenging and fast growing category where 'Disruptive' thinking will be necessary to carve a place for Cigna TTK. We look forward to building the brand in India.”

Cigna Corporation is a global health service company dedicated to helping people improve their health, well-being and sense of security. Cigna operates internationally in 30 countries and jurisdictions with more than 80 million customer relationships worldwide.

TTK is widely recognised across India with a reputation built over eight decades for quality consumer products and services. The three letters in 'TTK' represent the corporate philosophy of the group – Trust, Transparency and Knowledge. TTK's various operations include manufacturing and marketing of kitchenware, fast moving consumer goods, pharmaceuticals, contraceptive devices, bio-medical devices, food products, maps, atlases, and other services.

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