Narendra Modi remained the unanimous choice for the top job at the Centre. BJP emerged as the preferred party to win the Delhi Assembly elections in both the media agencies
BestMediaInfo Bureau | Delhi | November 15, 2013
In a bid to know the mood of media agency professionals, ABP News Agency Opinion Poll reached the Delhi offices of GroupM and Havas Media and GroupM Mumbai on Wednesday, November 13, 2013. The activation kicked off last week in Mumbai and will tap 28 different media agencies in the four citiesÂ â€“ Mumbai, Delhi, Bangalore and Kolkata â€“ over two weeks.
â€˜Kaun Banega Mukhyamantriâ€™ or KBM was launched in 2005 when every channel stayed with reporting election news. The channel's foresight and innovativeness reached out to a million voices across the constituency and thus created history by launching KBM. Since then, KBM has been the No.1 programme across the entire election related programming on TV channels.
The format being the same for all agencies, the ABP News team went to the GroupM and Havas MediaÂ offices in Delhi and GroupM Mumbai and distributed questionnaires to the employees. The questionnaires had five set questions â€“ choice of future prime minister, choice of the ruling party, choice of the popular leader, choice of government in Delhi, and choice of the main agenda for the 2014 polls. After a secret voting, much like the actual election process, the results were declared to the cheerful and anxious crowd at the two agencies.
Akanksha, Mindshare, Delhi on Agency Opinion Poll:
Shivendra Singh, Maxus on Agency Opinion Poll:
Rahul Kumar Rajput, Havas MediaÂ on Agency Opinion Poll:
Among those who voted in GroupM Delhi, 45 per cent preferred BJP government at the Centre while only 15 per cent wanted Congress government to return to the power. 37 per cent people preferred others to rule India. GroupM Mumbai, with 60 per cent majority, preferred a BJP government.
Majority of Havas MediaÂ employees, that is, 74 per cent, want a BJP government; around 10 per cent favoured Congress and 16 per cent voted for others.
However, Narendra Modi remained the unanimous choice for the top job sweeping 76 per cent support in GroupM Delhi, 77 per cent in GroupM Mumbai and a whopping 94 per cent votes in Havas MediaÂ Delhi.
Interestingly, in both GroupM and Havas Media, BJP emerged as the preferred party to win the Delhi Assembly elections. While 68 per cent people in GroupM Delhi voted for BJP, 61 per cent people in Havas MediaÂ voted for BJP government. 49 per cent people voted for BJP. Aam Aadmi Party got support from 20 per cent people in GroupM Delhi, 29 per cent people in Havas MediaÂ Delhi and 22 per cent people in GroupM Mumbai.
On the question of preferred candidate for Delhi Chief Minister, 44 per cent people in Havas MediaÂ Delhi and GroupM Mumbai voted for BJPâ€™s CM candidate Dr Harsh Vardhan, while 66 per cent people in GroupM Delhi voted for Aam Aadmi Partyâ€™s Arvind Kejriwal.