Sony launches new supernatural show 'Bhoot Aya'

Based on real life incidents, the show will go on air from October 13 in the Sunday 11 PM slot in place of Crime Patrol which is being pushed to Friday and Saturday

Sohini Sen | Mumbai | October 9, 2013

Sheeba Sabir, Akashdeep Sabir, Deepshika Arora, Keshav Arora, Aloka Guha, VP & Head – Non-Fiction Programming, SET with team on the launch of 'Bhoot Aaya'. Click on the image to enlarge.

Sony Entertainment Television has decided to strengthen its weekend programming by launching a new show, 'Bhoot Aya'. A merge between horror and supernatural, 'Bhoot Aya' would be dramatic reenactments of real life stories. The show attempts to explore the unexplained forces of the dark world and their encounters with humans.

The show goes on air from October 13 every Sunday at 11 PM. The Sunday 11 PM slot was earlier taken by Crime Patrol, which for the next few months will only come at this time slot, but on Fridays and Saturdays.

"The Sunday 11 PM slot has been strong for us. It has worked with Crime Patrol and it has all the reasons to work for 'Bhoot Aya' as well. It is a supernatural show and the time is perfect for it. And it is not the same kind of show – we had 'Aahat' but this is very different. Aahat was fiction and over the top; here it is real cases and therefore much more believable. Things which we see happening around us – a girl marrying a tree because she is manglik, etc. Existence of the supernatural has always been questioned; however, it arouses a lot of curiosity. We hope after this show airs, more people will be able to make up their mind on what the real truth is," said Aloka Guha, VP & Head - Non-fiction Programming, Sony Entertainment Television.

The show has been produced by Akashdeep Sabir and Sheeba's Cinetek Telefilms. It is slated to have a fixed number of episodes as of now. Each episode will be based on one real life incident where the victim himself or herself will come on screen and talk about his or her experience. The cases will be taken from the Indian Paranormal Society's (PSI) records and experts will come on each episode from PSI and other pertinent fields who will share their opinions on these encounters.

Akashdeep Sabir, Creative Director, Cinetek Telefilms, said, "Bhoot Aya will recreate real incidents in an attempt to dispel hoaxes from the real and possibly unexplainable. It's this investigation and a matter of fact approach which will set it apart."

To make sure that the show reaches the right target audience, Sony has planned its marketing activities around the question, 'Do you believe in ghosts? Yes? If not, why?'

"A large amount of publicity has been done on television channels. We will also have a similar campaign on radio asking people the same question. We want to pique people's curiosity through these. A practical, on-ground activity has also been planned," added Gaurav Seth, Senior VP and Head of Marketing, SET.

Sohini.Sen@BestMediaInfo.com

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