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Sahara One brings a ‘Firangi Bahu’ to Indian television sitcom

The show goes on air from November 11, 2013 at 7:30 PM. The story is based on a concept that has never been seen before in Indian television – a foreigner who comes to stay in her ‘sasural’ in India

Sahara One brings a ‘Firangi Bahu’ to Indian television sitcom

The show goes on air from November 11, 2013 at 7:30 PM. The story is based on a concept that has never been seen before in Indian television – a foreigner who comes to stay in her ‘sasural’ in India

BestMediaInfo Bureau | Delhi | October 30, 2013

As more and more foreign nationals come to India, one is often prompted to ask: “Can a foreigner feel at home in India?” Sahara One will address this question through its new, light-hearted family show ‘Firangi Bahu’ which will go on air from Monday, November 11, 2013 at 7:30 PM. The show will put forth a concept that has never been seen before in Indian television – a foreigner who comes to stay in her ‘sasural’ in India.

It is well known that foreigners are fascinated by India, its colourful festivals, traditions and diverse cultural heritage. This fascination makes them want to try and become a part of Indian culture. At the same time, Indians too are quite curious about the West. They have accepted Western influences on Indian food, attire, art, music and many other things. However, when it comes to the sacred institution of marriage, Indians still consider people from the West to be unwelcome representatives from a world that is too different and alien. It is in this cultural backdrop that ‘Firangi Bahu’ is set.

The show will take viewers through the journey of a British girl, Camili Jonathan, who marries into the conservative Desai family in Rajkot, Gujarat. The story starts with Pranay Desai (Rohit Bhardwaj), the youngest son of the Desai family, who is in London for higher studies and meets Camili Jonathan (Sippora).

Slowly through her eyes, Pranay begins to see India, his own country, in a new light. He begins to admire things that he had overlooked over the years, despite being an Indian himself. In the process, Pranay falls in love with Camili’s simple lifestyle and her perspective of India.

Aware of his conservative family background, he decides to marry Camili in London and return to India.

‘Firangi Bahu’ will introduce the beautiful Sippora Zoutewelle, a Dutch debutant actress, who will play the title role of ‘Firangi Bahu’. The Desai family will see an ensemble of seasoned actors like Indira Krishna, Pranoti Pradhan, Deepmala Parmar, Dilip Darbar, Hetal Puniwala, Paresh Bhatt and Rohit Bhardwaj.

Sharad Raj, Content and Programming Head, Sahara One, said, “At Sahara One we are constantly innovating with the aim of providing interesting and novel content to viewers. This is the first time that a foreigner is playing a ‘bahu’ in a Hindi serial. This is a clutter-breaking, first time event on Indian television. Moreover, this provides sufficient scope for drama and lighter moments. Viewers will enjoy watching a European lady adapt to a conservative Gujarati family. At the same time, her journey will result in a lot of drama. I hope viewers support us in our endeavour to bring them something new.”

Vipul D Shah, Managing Director & Chief Creative Officer, Optimystix Entertainment India, said, "Firangi Bahu is a clutter-breaking concept. The serial is a slice of life, dramedy (drama & comedy) story of Camili Jonathan, a 20-year-old British citizen, who falls in love with a Gujarati boy in London. Motivated purely by love and devotion, she decides to settle in India in a joint Gujarati family. This is in a way a celebration of India and Indian-ness through a foreigner’s point of view."

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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