Rupa Hunk exhorts youth to flaunt it

The campaign has been created by Scarecrow Communications, with the communication message 'Rupa Hunk – Zamane ko dikhana hai'

BestMediaInfo Bureau | Delhi | October 1, 2013

Click on the image to watch the TVC.

Kolkata-based Rupa Innerwear has released a new campaign to promote its range of Hunk vests. Hunk is a range of stylishly designed, colourful vests that can be worn as a standalone. The campaign has been created by Scarecrow Communications. The campaign will run on cinema and television.

The film features a group of youngsters near a seaside cafe. A protagonist, wearing a shirt, drives in on his bike. One guy from the group calls him a 'Dhakkan'. The protagonist is surprised and asks why. The guy replies 'Mehnat karke body banaya aur phir shirt pehen ke dhak liya, which made him a 'dhakkan. Saying this, he throws him a Hunk vest. The film ends with the protagonist walking stylishly with the group, all sporting Hunk vests. The baseline says: 'Rupa Hunk – Zamane ko dikhana hai'.

 
Raghu Bhat, Founder Director, Scarecrow Communications, said, “We have been seeking a habit change from wearing shirts to wearing Hunk vests. So, apart from dialing up the style quotient, we have given the audience a solid reason to switch to Hunk. We also think that our message of 'Zamane ko dikhana hai' is in synergy with the flaunt-friendly Facebook generation.”

“One of our mandates for brand Rupa is to make this iconic brand more relevant for today's youth. The entire communication package of Hunk has been designed keeping this objective of the mother brand in mind. We believe that with a great design lineup and with this communication, Hunk can easily become an intrinsic part of today's youth,” commented Arunava (Joy) Sengupta, Founder Director, Scarecrow.

Apart from Rupa, Scarecrow handles brands such as Vivel, Fiama Di Wills, Emami and Joy Cosmetics in Kolkata.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Brand: Rupa Hunk

Client: Rajnish Agarwal, Mukesh Agarwal

Agency: Scarecrow Communications

Creative: Raghu Bhat, Manish Bhatt, Sarvesh Raikar, Prasad Jindam, Yogesh Rijhwani

Account Management: Arunava Sengupta, Khadija Attarwala

Director: Krish Jagarlamudi

Production House: After

Producer: Satish Fenn

Info@BestMediaInfo.com

Info@BestMediaInfo.com