Interbrand appoints Graham Hales as Global CMO

Andrea Sullivan elevated as Chief Marketing Officer of Interbrand North America

BestMediaInfo Bureau | Mumbai | October 25, 2013

(Left) Graham Hales and Andrea Sullivan (Right)

Interbrand, a leading global brand consultancy, has announced that Graham Hales has been named Global Chief Marketing Officer and Andrea Sullivan as Chief Marketing Officer of Interbrand North America.

Hales most recently served as CEO of Interbrand London, while Sullivan served as Executive Director of Client Services and was responsible for client services and marketing for Interbrand North America. In their new roles, Hales and Sullivan will work closely to integrate marketing and business development initiatives to drive growth across Interbrand's global network. Hales and Sullivan will work with regional managing directors to engage new clients while deepening relationships with existing clients, ensuring they continue to benefit from the firm's strategic and creative offerings and services.

As CEO of Interbrand London for the past four years, Hales led key brand engagements with some of the firm's most high-profile clients, including the BBC, British Airways and Samsung. Hales brings extensive global experience to his new role. He has helped to oversee the firm's offices in Amsterdam and Mumbai and has also driven regional business development activity in the Middle East, Turkey and Scandinavia. Prior to serving as Interbrand London's CEO, Hales was Interbrand's Global Chief Communications Officer.

As Executive Director of Client Services, Sullivan led the Client Services and Marketing team and co-founded Interbrand's global Corporate Citizenship practice. Additionally, she played a pivotal role in developing and promoting Interbrand's thought leadership on a global scale, having delivered interactive experiences with partners such as the ANA, Cannes, Deloitte, Guggenheim, Harvard, Lyons, MoMA, NYSE, United Nations, World Business Forum and Yale. Sullivan was a founding member of G23, a landmark consultancy comprised of top female leadership from within the Omnicom network. G23 was designed to lead Omnicom clients in activating the global female economy.

"It is a very exciting time in the history of Interbrand," said Jez Frampton, Interbrand's Global Chief Executive Officer. "The promotion of both Graham and Andrea marks the first time that the firm has had two leaders in place to strategically foster and activate a global vision of marketing, communication, and business development. Graham and Andrea have been proven leaders of the business for many years and I congratulate them both on the next chapter of their careers at Interbrand."

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