GEC Watch: With 4 shows each in weekday top 10, Zee TV is on a par with Star Plus

CID on Sony tops weekend chart putting up a stiff competition to Colors' '24' that opens at 3.4 million TVT in Week 40 of TAM 2013

BestMediaInfo Bureau | Delhi | October 11, 2013

Week 40 of TAM 2013 saw Zee TV dominating weekday programming where not only all of its fiction shows performed better but Jodha Akbar touched new heights on the back of the high point of the show. The strong fiction line-up helped Zee TV acquire four slots putting on a par with Star Plus in the top 10 list. Colors and SAB TV had one show each in the weekday top 10 list.

Sony's CID topped the weekend chart followed by Comedy Night with Kapil on Colors. The jump in viewership of CID shows that the show is unaffected by the launch of '24' on Colors in the same time slot and it has put up a stiff competition to the new competitor.

'24' debuted with a viewership of 3.4 TVT on launch day and 2.8 TVT for the 2nd episode. Although the show received a mix response, the good news for Colors is that the Metro and 1mn+ markets have responded positively with a viewership of 2.2 million – contributing to 63 per cent of the overall viewership of the show and 47 per cent of the overall HSM markets, thus clearly indicating a skew.

The acceptability of the format is more pronounced across the upper class audiences in Metros and 1mn + markets, wherein SEC AB has contributed to viewership of 1.4 million on the launch day.

Weekday toppers (all data in TVT in 000's)

Diya Aur Baati Hum on Star Plus was at the top of the chart with 9,911 TVT this week (last week 9,614).

Jodha Akbar on Zee TV witnessed a jump of 1,310 TVTs claiming No. 2 position. The show registered 9,337 TVT in week 40 (last week 8,027).

SAB's Taarak Mehta ka Ooltah Chashma too added more viewers but the show slipped one position to No. 3. It recorded an average TVT of 8,480 against last week's 8,096.

Pyaar Ka Dard Hai on Star Plus jumped one position to No. 4 recording an average TVT of 7,708 (last week 7,191).

Yeh Rishta Kya Kehlata Hai on Star Plus also saw spurt in its viewership and jumped two positions to No. 5. The show averaged at 7,614 TVT. The show had an average TVT of 6,328 last week.

The 6^th position was also held by Star Plus where its show Saathiya averaged at 7,237 (last week 7,101).

Colors' Balika Vadhu slipped three positions to No. 7 after last week's high point. The show dropped to 6,759 TVT (last week 7,797).

Zee TV's Sapne Suhane Ladakpan Ke entered to the top 10 list at No. 8 with an average TVT of 6,490 (last week 5,343).

Qubool Hai on Zee TV held the No. 9 position with an average TVT of 6,003 (last week 5,511).

At No. 10 was Zee TV's show Do Dil Bandhe Ek Dori Se. It fetched an average TVT of 5,696 this week (last week 4,675).

Weekend toppers

The weekend programming saw Sony's crime series, CID, on top in Week 40, fetching 7,048 TVT against last week's 5,505 TVT.

Comedy Night with Kapil on Colors slipped to No. 2 with 6,600 TVT (last week 6,804).

KBC on Sony garnered an average of 3,911 TVT this week (last week 5,176).

Sony's other crime show, Crime Patrol, averaged at 3,882 TVT this week against last week's 4,789 TVT.

Zee TV's dance reality show, Dance Ka Tashan, fetched an average of 3,789 TVT (last week 4,189).

Life OK's Shapath recorded 3,637 TVTs against last week's 3,729.

Colors' '24' debuted at 3.4 TVT on launch day and 2.8 TVT for the 2nd episode.

Sony's crime show, Adalat, recorded 2,832 TVT (last week 2,692).

Fear Files on Zee TV recorded an average TVT of 2,636 (last week 2,733).

Junior Masterchef on Star Plus recorded 2,460 TVT (last week 1,825).

Star Plus' crime fiction, Arjun, recorded 1,995 TVT (last week 1,967).

Life OK's other weekend show, Mahadev Putra Bal Ganesh Ke Adventures, recorded 1,532 TVTs (last week 1,878).

Buddha on Zee TV in the Sunday 11 AM slot recorded 1,044 TVT (last week 1,305).

(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets.)

(Also read: GEC Watch: Life OK touches its highest viewership; Sony rises to No. 5)

Info@BestMediaInfo.com

Info@BestMediaInfo.com