TBWA acquires digital agency Magnon

Founded in 2000 by Vineet Bajpai, Magnon employs nearly 150 professionals between Mumbai and Delhi

BestMediaInfo Bureau | Mumbai | January 9, 2013

(L-R) Shiv Sethuraman, Keith Smith and Vineet Bajpai

TBWA has acquired Magnon Group, one of India's largest and most comprehensive digital agencies. The acquisition includes Magnon Solutions, the award-winning domestic digital agency, and Magnon International, a digital outsourcing agency that serves clients across five continents.

Founded in 2000 by Vineet Bajpai, Magnon employs nearly 150 professionals between Mumbai and New Delhi.

Magnon offers clients the full spectrum of digital services, including graphic design for web and mobile; digital marketing; search and social media optimization; bespoke technology applications development; online brand strategy consulting; eCommerce solutions; and mobile sites and apps development.

Effective immediately, Magnon will become part of the TBWA Group of companies in India. The digital agency, Magnon Solutions, will join TBWA's global Digital Arts Network (DAN) and the digital outsourcing company, Magnon International, will become part of E-Graphics and an accelerator for DAN's production offering.

“We are delighted to join forces with Magnon Group,” said Keith Smith, President – International at TBWA Worldwide. “We've been extremely impressed with both their digital capabilities and the strength of their management team. Globally, TBWA is building a strong, integrated digital network and we're confident that Magnon Group will deliver the expertise and talent we need to deliver innovative work and added value for our clients in India.”

Bajpai, who will continue in his role as Founder and CEO of Magnon, said, “Being a part of TBWA is an ambition fulfilled. TBWA's global reach and excellence will provide Magnon with the right platform towards becoming a market-leading digital agency in India and the region. And TBWA's empowering culture allows us to retain our adaptability and entrepreneurial fabric.”

“I believe this is a game-changing event for the TBWA Group in India,” commented TBWA\India's Chief Executive Officer, Shiv Sethuraman. “After successfully setting up The Integer Group® India, our retail and shopper marketing company last year, the acquisition of Magnon makes us a uniquely positioned agency in India – one that is ahead of the curve in the disciplines that will matter most in the years to come. Magnon is a solid and proven digital player with great depth and talent. I am delighted to welcome Vineet and his team to the TBWA family.”

John Wren, President and Chief Executive Officer of Omnicom commented, “TBWA's partnership with Magnon is a reflection of Omnicom's continued commitment to building its strengths and capabilities across the Indian subcontinent, in an effort to support the growing needs of our client's regional marketing objectives.”

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