MEC wins Butterfly Gandhimathi Appliances account

MEC won the media account after a closely contested multi-agency pitch. Chennai-based Butterfly was a pioneer in introducing stainless steel pressure cookers and vacuum flasks in the market

BestMediaInfo Bureau | Mumbai | September 19, 2013

MEC India has won the media mandate for Butterfly Gandhimathi Appliances, one of the oldest premium stainless steel and kitchen appliances companies in India. Chennai-based Butterfly was a pioneer in introducing stainless steel pressure cookers and vacuum flasks into the market.

MEC won the account after a closely contested multi-agency pitch. MEC's Chennai office will handle the account.

VML Karthikeyan, Executive VP, Marketing, Butterfly Gandhimathi Appliances, said, “In view of our plans to expand our market presence and moving to be a pan India player, we wanted to partner with a national media agency to effectively handle our media planning and buying. Amongst the agencies we reviewed we found MEC to be a good fit in terms of understanding our business needs, culture, process and people. We are pleased to partner with MEC and hope that this association will bring in a vital difference in our media approach.”

Commenting on the win, Rajendra J Prasad, Head, MEC South, said, “Given Butterfly's reputation as one of the market leaders in the kitchen appliances segment, we are delighted to have been appointed their agency of record. With Butterfly poised to hit a high growth trajectory, we look forward to delivering cutting edge communications delivery solutions befitting this ambition.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com