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Maxus strengthens digital leadership team

Elevates Vishal Jacob as Head of Digital Strategy; Punit Singh comes on board to head Delhi; Sairam Ranganathan to lead Mumbai digital team; and Venkatesh Kamath is the new digital lead for Bangalore

BestMediaInfo Bureau | Delhi | September 12, 2013

(L-R) Vishal Jacob, Punit Singh, Sairam Ranganathan, and Venkatesh Kamath

Maxus has elevated Vishal Jacob as Digital Strategy Head. It has also appointed Punit Singh as Head of Maxus Delhi. Sairam will head the Mumbai office and Venkatesh will lead the Bangalore office.

Vishal Jacob, who was earlier digital lead – West, has been elevated as Head of Digital Strategy. Jacob will continue to be based in Mumbai and will focus on new product initiatives. Prior to joining Maxus in 2010, he was head of digital at Mindshare Malaysia.

Punit Singh has been appointed as Digital lead in North and will be based in Gurgaon. Prior to joining Maxus, Singh was Head of Digital at BBDO Proximity. With over 10 years’ experience, he had stints at Tribal DDB, Reliance Mediaworks, Indigo Consulting and a technology startup, E2 Solutions.

Sairam Ranganathan, who was till recently digital lead for Maxus Bangalore, takes up Jacob’s role in Mumbai while Venkatesh Kamath will be the new digital lead for Maxus Bangalore.

Unny Radhakrishnan

Speaking on these changes, Unny Radhakrishnan, Head of Digital, Maxus South Asia, said, “Maxus’ digital services have grow significantly in the last few years. These changes will go a long way in improving our product and service while contributing to our clients’ business.”

“As digital becomes an integral part of consumers’ life, there is a need for an integrated communication approach and better appreciation of data. In my new role I hope to bring in new digital services that would strengthen our overall digital offering and provide more integrated solutions for our clients,” said Jacob.

“I had been following Maxus very closely for the last few years in the digital space. The leadership and vision coming from Ajit Varghese and Unny gave birth to a great core team and some really pathbreaking work. I am really excited to be a part of such an inspiring team,” added Punit Singh.

“Maxus is a great place to learn and grow and I am very excited to join the Mumbai Digital team which has been doing fantastic work in achieving our vision of 10/10 in client delight," commented Ranganathan, who has been with Maxus for over eight years.

Kamat said about his new role, “It’s fantastic to play a larger role in this team which is buzzing with creativity, and charged up with insights at the same time.”

Maxus digital services include digital consulting, media, creative, technology and social, and works with clients like Nokia, Google, Vodafone, Nestle, Perfetti, Titan, Hero Motocorp, Red Bull, Fiat, Tata Motors, Max Life to name a few. Maxus is also one of the most awarded agencies when it comes to digital work.


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