CA Media Digital appoints Ashish Joshi to head Fluence

Fluence is an online influencer network that helps celebrities such as Amitabh Bachchan, Salman Khan and Karisma Kapoor manage their digital life

BestMediaInfo Bureau | Mumbai | September 5, 2013

Ashish Joshi

CA Media Digital (India) has announced the appointment of Ashish Joshi as Vice-President – Digital and Business Head – Fluence. This appointment is a significant step towards building CA Media's vision of being a strong player in the digital domain. Along with managing Fluence, Joshi will help incubate and grow various consumer facing businesses in new media.

CA Media Digital's first venture, Fluence, is India's leading online influencer network around celebrities and brands. Fluence helps celebrities such as Amitabh Bachchan, Salman Khan and Karisma Kapoor manage their digital life which includes their social media presence, digital endorsements, online/mobile monetisation and equity-linked investments in the digital space. Fluence also helps brands maximise their impact on audiences by utilising the online influence of celebrities and providing specific demographic and psychographic analytics of the celebrity fan base highlighting campaign effectiveness.

Joshi is a veteran in the music and digital industry and comes with over a decade of experience in content acquisition and distribution on various digital platforms in a B2B and B2C environment. He is also experienced in running independent business verticals while optimising them through the implementation of various innovative ideas.

Prior to joining CA Media Digital, Joshi was working with Dhingana, as VP – Business Development. His earlier stints include being Head of Digital at Universal Music India and General Manager at Hungama Digital Media Entertainment.

Joshi will report in to Rishi Negi, EVP - Investee Operations. CA Media in India is helmed by Rajesh Kamat, CEO, supported by Negi and Vivek Raicha who heads the investment arm of the company.

“CA Media Digital is a company focused on building consumer facing digital businesses. As a first step, CA Media Digital has launched India's leading online influencer network Fluence around celebrities and brands. With Ashish leading the digital effort, we hope to further expand and build more such ventures,” said Negi.

 “I am excited about my new role. CA Media Digital, equipped with the learnings of The Chernin Group, has in a short time taken great strides with Fluence, a unique social corridor matrix that has caught the attention of celebrities and brands alike and is looking to building more consumer facing businesses in new media,” said Joshi.

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