Slew of sponsors join Bundesliga bandwagon on Neo Sports

Five brands sign on-air deals for the telecast of Europe's top football league that has Bayern Munich, named the most valued football brand in the world

BestMediaInfo Bureau | Delhi | August 30, 2013

Following a year in which the Bundesliga led top European football leagues in terms of profitability and average stadium attendance (Source: Deloitte Annual Review of Football Finance 2013) and Bayern Munich winning the treble and being named the most valued football brand in the world (Source: 2013 Brand Finance Football 50), Neo Sports Broadcast has announced a slew of sponsors for the German Football League.

The associate sponsors for the Bundesliga's 51^st season in 2013-14 are Airtel, Lava, Loreal, Bose and Nike. More brands are in the process of signing up.

The number of sponsors announced is amongst the highest for any football league broadcast in the country. Through these associations, NEO has nearly sold out all inventories on the Bundesliga.

Neo Prime and Neo Sports will showcase close to 300 hours of live and non-live programming from the 2013-14 Bundesliga season. Live coverage of the current Bundesliga season on Neo runs from August 2013 to May 2014.

Sudip Roy, Senior Vice-President, Advertising Revenue, NEO Sports Broadcast, said, “Football viewership is on the rise in India. Among the top European football leagues in the last season, the Bundesliga had the highest growth in reach on the digital cable platform. Fans love watching winning teams and with Bayern Munich having won a historic treble in 2012-13, we only expect the league to further grow in popularity. Sponsors have recognized this and we are delighted with their support.”

Arshad Nizam, Director,AllianceAdvertising, said, "These are exhilarating times for the broadcast of professional football inIndia. The interest shown by multiple sponsors in the Bundesliga reaffirms the growth of the commercial value of the sport here."

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