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JWT strengthens its planning team in Mumbai and Delhi

Gulshan Singh joins as VP & Strategic Planning Director in Delhi, while Jasravee Kaur comes in as VP & Strategic Planning Director in Mumbai

BestMediaInfo Bureau | Delhi | August 1, 2013

JWT India today announced two senior level appointments. Gulshan Singh joins as Vice-President & Strategic Planning Director in JWT’s Delhi office, while Jasravee Kaur Chandra comes in as VP & Strategic Planning Director in the Mumbai office.

JWT India continues to invest in talent and this is one more step in the effort to strengthen skills across disciplines to ensure that JWT clients have access to the best of talent.

Bindu Sethi

“We have responsibility of some of the most iconic, the biggest and best brands in the country. Our quest is to be thought and idea driven to ensure that our brands lead their markets and categories. Gulshan and Jasravee will add to JWT's robust planning talent pool with fresh experiences and perspectives,” said Bindu Sethi, Chief Strategy Officer, JWT India.

Gulshan Singh

A graduate of HEC Paris, Gulshan combines the skillsets of an MBA from a top global business school with over 10 years in building brands in various capacities. He moves from Lowe Lintas, Bangalore, where he was leading planning for brands such as Tanishq, Titan Sonata, MRF, USL, Apollo Hospitals, 3M and Tata Tea, which won an Effie in 2012. His previous work experience includes market research with IMRB and TNS, planning with FCB, and a brief stint in consulting spread across India, Middle East and Europe.

He has worked across categories such as Automotive, Consumer Electronics, Education, Energy, FMCG, F&B, Financial services, Healthcare, Logistics and Media and Entertainment with a wide array of brands including DHL, GM, Indian Oil, ITC Foods, Marico, Nestle, P&G, Voltas and Zee Network.  He is interested in creating an “Indian consumer-friendly” approach to sustainable lifestyles, and is looking forward to exploring this in JWT.

Jasravee Kaur

Jasravee has over 13 years of experience in understanding and building brands. She started her career with ORG-MARG where she was involved in innovative and participatory research (ethnography, critical incident, semiotics, etc.) for brands like Knorr Annapurna, HBO, Lux, Coke and Dove. She transited to strategic planning with stints at Lowe Lintas, Leo Burnett and Rediffusion Y&R. She has strategised for both national and MNC brands such as Lifebuoy, Hamam, FAL, Lacto Calamine and taken up blue sky projects for Uninor, Liril and Lakme.

Quick-witted and profound, Jasravee has a keen eye for the meeting point “betwixt contradictions”. She loves arriving at paradoxes as well as breaking myths about consumers. Astute and intuitive, Jasravee loves to witness and participate in the inherent drama of diverse subcultures; be it rural households, youth, truckers or the small city migrants. Her exposure to diverse categories has ensured as well as sustained this.

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