Dentsu Media wins Kurlon media mandate

Kurlon has tasked the agency with developing a media strategy that will enable it to reach out to its priority markets effectively and help it reaffirm its position as market leader

BestMediaInfo Bureau | Delhi | August 29, 2013

Kurlon, a leading mattress brand, has awarded its media duties to Dentsu Media. The account will be handled out of Dentsu Media's Bengaluru office. Kurlon has tasked the agency with developing a media strategy that will enable it to reach out to its priority markets effectively and help it reaffirm its position as market leader.

Sudhakar Pai

Sudhakar Pai, Managing Director, Kurlon, expressed great enthusiasm over the development. He said, “Kurlon is at a very important stage right now and we need a media partner who can reconcile our objectives with what the media industry has to offer. We believe Dentsu Media fits the bill perfectly for this.”

Divya Gupta

On the win, Divya Gupta, CEO, Dentsu Media, said, “Kurlon is an exciting win for our team. Kurlon as an organisation has the kind of organisational philosophy that fits in quite perfectly with the Dentsu way. We are confident that this is the beginning of a long and sustained relationship of mutual trust and respect.”

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