DDB MudraMax wins digital media mandate of Experion Group

The account will be handled out of the DDB MudraMax office in Delhi. The client is a 100% FDI funded real estate developer backed by Experion Holding of Singapore

BestMediaInfo Bureau | Delhi | August 29, 2013

DDB MudraMax has won the digital media mandate for Experion Group. The account will be handled out of the DDB MudraMax office in Delhi.

Experion is a 100 per cent FDI funded real estate developer backed by Experion Holding Pte. Ltd, Singapore, the real estate investment arm of the $2.5-billion AT Holdings Group of Companies. Other businesses of AT Holdings include construction, oil & gas, renewable energy and asset management.

Commenting on choosing DDB MudraMax, Rishi Raj Sethi, Senior Manager, Marketing, Experion Developers, said, “We met some of the top agencies before we chose DDB MudraMax. We liked their creative inputs and media strategy. Having found the category to be highly competitive, we found there is a lot possible with the digital medium and DDB MudraMax provided us with insights that showcased their expertise in this segment.”

Anwesh Bose, ?Sr. VP & Head, DDB MudraMax-Media,  Delhi, said, “It is always delightful to be recognized and rewarded, especially when our approach of business driven solutions for clients is finding resonance in this win. It's a challenging responsibility that we have of creating value in a very busy category and we look forward to make a favourable and tangible difference for Experion.”

 Info@BestMediaInfo.com

Info@BestMediaInfo.com