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Animal Planet celebrates India’s wildlife with ‘Yeh Mera India’

Commemorates Independence Day with special programming starting August 15; Salim & Sulaiman Merchant compose Yeh Mera India animal anthem

BestMediaInfo Bureau | Delhi | August 12, 2013

To commemorate the 67th year of India’s independence, Animal Planet will celebrate the country’s exotic wildlife through its month-long programming line-up Yeh Mera India. Airing from August 15, every night at 9 PM, Yeh Mera India will showcase the fascinating wildlife, rich and varied landscapes and great natural treasure troves of India.

The series travels from the mountains of Himalayas to the wetlands of Odisha, and from Sahyadari ranges in Western Ghats to Bandhavgarh Forests in the heart of India. The line-up features rare species like the lion-tailed Macaque, Mahseer fish, Goonch fish, Malabar Pit Vipers, Dholes and Gharials, wildlife that are unique to India.

To mark the occasion, Animal Planet is launching Yeh Mera India animal anthem, as a way to epitomise the magnificent and spectacular wildlife of the Indian subcontinent with its thematic lyrics. The multi-lingual song has been composed by Bollywood's eminent music directors Salim and Sulaiman Merchant and sung by Salim, June Banerjee and Nandini Srikar in Hindi, Bengali and Tamil, respectively. The anthem strives to remind viewers of the splendid creatures we share our planet with.

Rahul Johri, Senior VP and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific, said, "Animal Planet highlights India’s staggering wildlife and natural spectacles through its month-long programming line-up Yeh Mera India. The initiative is a celebration of the most enigmatic animals found in exotic landscapes of our country.”

Anthem composer Salim Merchant said, “I am glad to be associated with Animal Planet through Yeh Mera India anthem which reaches out to millions of people in the country. There is no better way than music to celebrate the importance of animals in our lives.”

Popular south Indian singer and composer Nandini Srikar commented, “I love animals and I'm a big fan of programmes on Animal Planet. I am delighted to be a part of Yeh Mera India. The anthem recognises the value of India’s wildlife and its unparalleled natural habitat.”

Noted Bengali singer June Banerjee added, “Our natural wealth is an irreplaceable heritage that must be preserved for our future generations.”

Yeh Mera India line-up includes programmes like ‘Jungle Hooks: India’ chronicling epic journeys of angler Jeremy Wade to the Ganges in search of the most bizarre and dangerous fish; Odisha’s Wetlands documenting the contribution of wetlands in maintaining the ecological balance; ‘Nagarahole - Tales from an Indian Jungle’ capturing the natural spectacle of Nagarhole Park from one monsoon season to the next and investigating the threats to India's precious ecological heritage; ‘Creatures of the Great Rains’ portraying the effect of monsoons on creatures great and small – from elephants to frogs, tigers to monkeys, rhinos to leeches; and

‘Shola - India's Jungle of Rain’ showcasing the incredible variety of wildlife present in the Western Ghats.

Yeh Mera India allows viewers to travel widely across India in the comfort of their homes to experience the dramatic convergence of rare wildlife with people and habitats. Viewers will travel to Thar Desert in Rajasthan which holds desert’s largest livestock market, the Nagaur fair.  The episode uncovers natives’ traditional way of life and their ancient alliance with nature. Further in Rajasthan, watch how thousands of Hindus flock to the temple to honour the miracle goddess Karni Mata whose children are believed to be reincarnated in a rat’s body.  In Himalayas, follow the path of river Ganges to see rarest and strangest animals on the planet including illusive river dolphins, otters and the bizarre long nosed crocodiles Gharials. At 5,000 metres above sea level, among the most treacherous and untamed mountains of Himalayas, find how blue sheep or ‘Bharal’ have made this desolate cold desert their home.

Info@BestMediaInfo.com

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