The partnership aims to provide an exceptional user experience to the people browsing Hindi content via mobile phones
BestMediaInfo Bureau | Delhi | August 6, 2013
Amar Ujala and Opera Software maker of the popular opera mini mobile browser, have come together to provide an exceptional user experience to the people browsing Hindi content via mobile phones. As part of this partnership, Opera Mini’s Hindi version will have a speed dial entry linking directly to Amar Ujala’s news site, providing quick, one-click access for users.
Now, Amar Ujala readers can access its site on the world’s most preferred, cloud assisted mobile browser without any hassles with Hindi fonts or high data consumption. The native browsers of smart-phones are unable to read Hindi fonts correctly, leading to a poor user experience. However Opera Mini has completely resolved the problem owing to its rendering technology. Opera also loads the website faster, saving data charges for users.
Opera Mini requests web-pages through Opera’s servers, which process and compress pages to as little as 10% of their original size before sending the content to the mobile phone. This dramatically reduces the amount of data transferred, which is chargeable on many mobile phone data plans.
Commenting on this partnership, a senior representative from Opera Software - says, “The number of Indians accessing the web from mobile devices and Browsing Hindi content, are growing at a much faster rate than those using a computer. This unique environment has made it essential for us to ensure that our users get one click mobile access to one of the most respected news sources in the Hindi Language. We are extremely pleased to bring Amar Ujala content closer to our users.”
Amar Ujala has a total readership of 300 million as per IRS 2012 Q4. And, with the inclination of people to go mobile, this partnership will facilitate readers to navigate and read news in Hindi more efficiently. For all existing Opera Mini users, Amar Ujala is now available via Opera Mini’s Speed Dial.
Opera Mini is designed to work on all kinds of phones and users can visit m.opera.com to download this free web browser for mobile devices.Own BestMediaInfo Android app for fastest updates and breaking news. Click here to download for free.