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Radio Mirchi and ZeeQ join hands for edutainment at Mumbai Airport

How do you engage and entertain your child at an airport? Send them to Mirchi-ZeeQ kiosk to interact with astronauts and scientists and walk away with interesting freebies by answering easy questions!


BestMediaInfo Bureau | Delhi | July 3, 2013

Imagine you are taking a flight from Mumbai to Kolkata with your 12-year-old child. You have reached the airport before time. What do you do to engage and entertain your child? Send them to Radio Mirchi and ZeeQ’s kiosk to interact with astronauts and scientists and walk away with interesting freebies by answering easy questions.

Radio Mirchi has partnered with ZeeQ in launching an innovative campaign beginning June 27, which will endeavour to educate and entertain you and your child. As part of the campaign, people dressed up as astronauts, scientists and various other interesting characters will surprise the children by giving away prizes on answering simple questions at the kiosk in domestic Terminal 1C of Mumbai Airport.

This event will offer an opportunity for children and parents to interact with ZeeQ through an array of fun and educational activities such as Jenga, Lego, Rubix cube, Rummikub, Mini Golf, Buzzer circuit game and puzzles. Keeping in line with ZeeQ’s focus on learning the fun way, these games are helpful in strengthening a child’s reasoning and analytical skills. The ZeeQ kiosk inside the airport will provide guidance for parents and children to enable learning skills.

Announcing their partnership with Radio Mirchi, Subhadarshi Tripathy, Business Head of ZeeQ, said, “ZeeQ is India’s first edutainment channel for kids launched with an intention to make learning enjoyable. Through direct engagement with parents and children at the airport, we intend to create an experience for our audience about the ‘learning the fun way’ programming that our channel shows.”

Sarvmeet Oberoi, Head - IP Business, ENIL which owns Radio Mirchi, said, “We at Radio Mirchi always endeavour to provide our advertisers and consumers something that is exciting and engaging. With this innovative campaign we aim to provide ZeeQ’s edutainment message to children in our own ‘Mirchidaar’ style. We are delighted to partner with ZeeQ in this interesting initiative and look forward to many such associations in the future. We would also like to thank Mumbai Airport for its support.”

Vaibhav Tiwari, Spokesperson, GVK CSIA (which owns Mumbai Airport) , commented, “Radio Mirchi’s campaign is very timely, given the fact that travelling parents are constantly on the lookout for ways and means to keep their children engaged at the airport. I am confident that the young travellers would respond positively to this exciting initiative from Radio Mirchi while waiting for their flights.”


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