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Myntra appoints Vikas Ahuja as CMO

With over 18 years of sales and marketing experience, Ahuja has held various leadership roles with the world's leading nutrition and health company, Nestle

BestMediaInfo Bureau | Delhi | July 12, 2013

Vikas Ahuja

Myntra has appointed Vikas Ahuja as its Chief Marketing Officer (CMO), with immediate effect. Ahuja will be responsible for the sales and marketing functions and driving the overall brand strategy at Myntra.

Mukesh Bansal, CEO & Co-Founder, Myntra, said, "This is a critical and incredibly exciting time for Myntra as we continue to scale our business. Our focus is on being the next generation fashion destination in the country. Vikas has an excellent track record of building and scaling businesses, and we are convinced that with his strong leadership qualities, he will be a tremendous asset in helping us shape and create the next phase in our evolution."

With over 18 years of sales and marketing experience, Ahuja has held various leadership roles with the world's leading nutrition, health and wellness company, Nestle. In his last role as Country Business Manager, he was responsible for setting up new businesses. In his 18 years, Ahuja has shown his passion for strategic and creative thinking, with great results achieving significant turnaround in business/market shares, launching new products/brands/extensions, besides establishing strong innovation pipeline of the products under his portfolio.

Ahuja has led some well-loved brands in the Nestle portfolio like Bar-One, Milky-Bar, Kit-Kat, Munch, Nescafe, Maggi, among others, and successfully repositioned the Maggi brand on a ‘Taste and Health’ platform through strong consumer insight and research.

Early in his career, Ahuja was part of the core management team of egurucool.com as its CMO and was responsible for the startup’s overall marketing strategy, products and communication.

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