McCann India forms Creative Central

Pradyumna Chauhan, formerly of Ogilvy Mumbai, will lead the entity as ECD

BestMediaInfo Bureau | Delhi | July 29, 2013

McCann Worldgroup India has announced the formation of Creative Central. At its core McCann Creative Central is an effort towards creating insightful creative work. For while it looks to fundamentally bolster creative output, it does so by working closely with the strategic planning function to constantly create insightful work and solutions for MWG clients.

Pradyumna Chauhan

Creative Central will also constantly leverage the knowledge base generated at Truth Central (a McCann insight arm) and play a major role in converting the knowledge and insights across brands in India. Prasoon Joshi, Chairman, CEO and Chief Creative Officer of McCann Worldgroup India and South Asia, sees this as an important step towards increasing the creative width of MWG India's offerings to its clients.

Joshi welcomed Pradyumna Chauhan, Executive Creative director, Creative Central, who will lead this entity. Before joining MWG he was Group Creative Director at Ogilvy Mumbai.

Prasoon Joshi

Joshi said, “With a sharp and insightful approach reinforced by a stellar body of work, Pradyumna is keen to create work that impacts popular culture. Based currently in Mumbai, he will work with our creative directors and teams across McCann India offices and functions on our key brands. In the near future we will find more people with a similar skill set and approach to strengthen McCann Creative Central.”

Chauhan has a penchant for creating large-scale popular work like MP Tourism Ajab Hai and Colours campaigns, Asian Paints, Star's Satyamev Jayate, Vodafone ICICI and Birla Sun Life's Jab Tak Balla Chalta Hai. He has worked in many major agencies in the last decade and a half.

He has also spearheaded work, apart from those mentioned above, on Airtel, LG Electronics, General Motors, HPCL, etc. His work has won him recognition at Adfest, Cannes, Spikes, New York Fest, Abbies, Effies and AMEs.

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