Long live TAM: Sony Max is undisputed leader in Hindi Movie genre

Amidst reports that the broadcasters' standoff with TAM is on the verge of being resolved, Sony Max claims that a month after IPL 6, it continues to maintain its leadership position

BestMediaInfo Burea | Delhi | July 5, 2013

Quoting the latest TAM data, Sony Max, in a press communiqué, has said that it continues to be the highest rated Hindi Movie channel. Riding high with a GRP of 117 in week 26, Max is well ahead of its competitors. The channel has held on to its leadership position since Pepsi IPL ended 4 weeks back.

Sony Max's average GRP from Week 23-26 stands at 116 GRPs, a comfortable gap of 10 GRPs with the second in contention. While the network has acquired a bouquet of the latest and the biggest Hindi blockbusters for the year, it has also launched an aggressive marketing salvo and promotional activities guaranteed to keep the channel top-of-mind. The channel played the blockbuster hit 'Jab Tak Hai Jaan' post IPL and had a tremendous response with the first ever live tweeting activation on a Hindi movie channel. The next big movie to look forward to is the year's biggest romantic saga 'Aashiqui 2', which is scheduled for July 28.

Neeraj Vyas

Commenting on capturing the top position, Neeraj Vyas, EVP and Business Head, Sony Max, said, “It's delightful that Max continues to lead the Hindi Movie genre consistently even after the season of IPL. The strategy of acquiring the biggest movies and the unique marketing and promotions is shaping up well. Max has a very exciting line-up of movies throughout the year and we look forward to preserving and strengthening our position.”

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