IBN7 dons new look and new positioning

The new tagline – Bebaq. Bekhauf – is a logical continuation of the earlier tagline 'Khabar - Har keemat Par'

BestMediaInfo Bureau | Delhi | July 15, 2013

In a bid to reiterate its fearless approach to journalism and undying commitment to deliver the truth, Hindi news channel IBN7, which over the years has earned the moniker of 'India's Channel of Impact', has donned a world-class new look which accentuates the news content and positioning of the channel.

As part of the revamped look and feel, IBN7 has gone for a new logo that helps position it in a contemporary light – new colours that bind it back to the mother brand Network18 – and a new tagline – Bebaq. Bekhauf – which is a logical continuation of the earlier tag line 'Khabar - Har keemat Par' that reflects the channel's approach to covering news. The fresh look is up from today, July 15, 2013.

IBN7 has always believed in delivering non-stop news to its viewers in a straightforward manner. The new look takes this brand philosophy to the next level and is aided by the launch a new campaign to promote the set of values the channel believes in. Themed Nidar. Atal. Prachand. Satya, the campaign defines IBN7 as a channel which is fearless (nidar), accurate (atal), impactful (prachand), and truthful (satya).

Rajdeep Sardesai, Editor-in-Chief, CNN-IBN, IBN7 and IBN-Lokmat, said, “We are delighted to announce the new look of the channel. With the new logo and the revamped look, we intend to enhance the brand recall and continue with our vision to deliver quality news and programming which will have a positive impact on our viewers.”

Ashutosh, Managing Editor, IBN7, said “The revamped look of the channel celebrates many glorious years of bringing the untold truth to our viewers. The move is aimed to reiterate the channel's vision and philosophy and convey its message in a firm manner."

Sanjay Dua, CEO, Network18 Media, said, “The defining value of IBN7 which projects fearlessness, boldness and an unbiased approach will now reflect in the channel's everyday reporting. India's Channel of Impact, with its refined positioning, will continue to stand out from the rest.”

Dilip Venkatraman, CEO, IBN7, commented, “We are excited about the energies that the new logo, look, tagline and campaign are able to add to IBN7 and we are sure these will add considerable value to all our stakeholders, especially our advertising clients, sponsors, media agencies and other partners.”

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