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Havas Media partners Cognitive Match for closed-loop dynamic display ad platform

Aimed at delivering data-driven relevant dynamic creative solutions to customers in real-time. Havas Media’s India clients will also benefit from this alliance

BestMediaInfo Bureau | Delhi | July 10, 2013

Havas Media Group and Cognitive Match have partnered to deliver true data driven creative optimisation. This enables Havas agencies to closely integrate their ad serving capabilities, data platform (Artemis) and Demand Side Platform (AffiPerf).  Advertiser clients of Havas, India included, can now benefit from a market leading closed-loop dynamic display advertising platform.

Cognitive Match leverages first and third party consumer data to deliver relevant display advertising creative to every individual in real-time. Deep integration with DSP technology at Havas, and Havas internal advertiser data platform Artemis, means advertisers will benefit from maximum value from their data. This solution leapfrogs the current firms in market that focus solely on personalised retargeting, such as Criteo, or customer relationship management marketing programmes such as Marketo. Campaigns for top advertisers have already begun running through the combined platform, showing gains in performance and insights for advertisers in the US and globally.

With a recent realignment of its business under a simplified structure, Havas Media Group has placed its digital expertise and content marketing at the core of its operations. “The Cognitive Match platform provides us with a great flexibility and efficiency to adapt the message in real time to our clients’ customer. It complements perfectly Havas ability with AffiPerf to dynamically manage the delivery channels and with Artemis to get a deep understanding and a strategic view on the message meaningfulness for clients’ customers,” said Sylvain Le Borgne, EVP Data Platform for Havas Media Group.

“Having focused on building an agency-first product and service in the digital advertising space, we’re excited to be working with one of the fastest growing global digital agencies – and the largest dedicated mobile agency in the world,” said Natalie Kubitz, SVP Sales and Marketing for Cognitive Match.  “Infusing data into our system and Integrating with the Havas media technology capabilities sets us well ahead of the competitive field, and enables us to provide truly relevant ads on behalf of Havas advertisers.”

“This close partnership between Cognitive Match and Havas Media Group fosters our ability to bring together data, creative and media to deliver meaningful connections for our clients globally,” added Sylvain Le Borgne.

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