Bloomberg TV is back with 'The Pitch'

Call for entries from potential entrepreneurs starts; winner stands to win seed fund of upto Rs 5 crore in Season 3

BestMediaInfo Bureau | Mumbai | July 22, 2013

Bloomberg TV India has announced the launch of the third season of its successful business reality show, The Pitch, a one of its kind show which invites people to a contest of skills and business plans.

Bloomberg TV India started accepting entries from potential entrepreneurs from July 19, 2013 and will close the call-for-entries stage on August 4. Aspiring entrepreneurs with sound business ideas can send in their entries through www.btvin.com/thepitch. The winner of The Pitch stands to win upto Rs 5 crore as seed money to set up the business.

The Pitch Season 3 aims to identify, evaluate and encourage potential entrepreneurs who not only have the most deserving business ideas, but also possess the critical skills required to execute those ideas successfully.

Sriram Kilambi

Sriram Kilambi, President, Bloomberg TV India, said, “As a premier business news channel of India, we believe that we need to deliver more than just stock and trade news. Through 'The Pitch' Bloomberg TV India continues to strengthen its commitment to make a difference to viewers' lives. We have always encouraged the spirit of entrepreneurship. There is no dearth of ideas but the buck always stops at the funds and through this show the winner not only gets the funds but also a direction for his idea.”

The jury comprising successful entrepreneurs like Mahesh Murthy, Alok Kejriwal and Vishal Gondal will identify the top 25 business plans and their creators who make it to the show. The jury will closely evaluate these aspirants not only on the brilliance of their business pitches, but also on their individual excellence and identify the final 10 aspirants who will appear on The Pitch.

Mahesh Murthy, Founding Partner of Seedfund, said, "India has to come out of the work-for-others mentality. The one thing that will fulfil our potential as a nation is if we produce tens of thousands of new entrepreneurs. At Seedfund, we're happy to be part of this effort to mentor and guide, and reward those who choose a different path." Seedfund is associated with The Pitch as Investor & Mentor.

The final 10 contestants will face challenges thrown to them by some of India's most prominent business leaders each week. In every episode, a business leader will assign tasks to the participants. The tasks will challenge the aspirants on the most critical skills required to be a successful entrepreneur and by eliminating the weakest performer, narrow down to the most competent and deserving aspirant who goes on to receive the funding of upto Rs 5 crore from the investors.

The first two hugely successful seasons of The Pitch created history with more than 3,000 entries in each season and saw stalwarts like Rahul Bajaj, Naina Lal Kidwai, YC Deveshwar, Kishore Biyani, N Damodaran and Ronnie Screwvala, amongst others, challenge the participants with business tasks.

The Pitch Season 3 is powered by Hyundai and will be supported by a 360 degree marketing campaign spread across television, outdoor, print, OOH, online, mobile, radio, multiplex, retail, restaurants, malls, etc.

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