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RBNL regional GECs to encourage young talent with ‘Big Junior Star’

The show targets children in 13 towns each across Punjab, Uttar Pradesh, Bihar & Jharkhand

BestMediaInfo Bureau | Delhi | June 7, 2013

Recognizing the need for the country’s young ones to take a break and indulge in some extra-curricular activities, Reliance Broadcast Network’s regional general entertainment channels, Big Magic Up, Big Magic Bihar & Jharkhand and Spark Punjabi have announced a brand new property, Big Junior Star. Targeted at children in the age group of 8-15 years, Big Junior Star is a talent encouragement platform which will bring to the forefront the varied abilities of school-going kids residing in Punjab, Uttar Pradesh, and Bihar and Jharkhand.

On-ground activities for the show which include auditions at local schools will commence starting mid-July 2013. Auditions will be conducted in 13 towns across each market including Gorakhpur, Faizabad and Jaunpur among others in UP, Bokaro Steel City, Motihari and Muzzafarpur among others in Bihar and Jharkhand, and Pathankot, Bhatinda and Mohali among others in Punjab.

In every town, auditions will be conducted at 10 select schools coupled with a day of open auditions to reach out to a large audience base. As the town-specific auditions draw to a close, every town will crown its own Big Junior Star who will walk away with a cash prize of Rs 50,000. Big Junior Star will be promoted extensively through print, radio, OOH, digital and social media platforms, and on-ground activations at various high footfall consumer touch-points.

Sunil Kumaran, Business Head – Language TV, Reliance Broadcast Network, said, “Big Junior Star is our latest property which aims at encouraging talent amongst the children across the country. With a show that promises to create mass appeal amongst not only the children, but also their parents, we are confident that the show will engage both audiences and marketers alike.”

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