GEC Watch: Life OK catches up with Sony at No. 4 in first week after TAM pullout

Star Plus continues to lead as Colors inches closer to the 200-mark. 'Connected Hum Tum' on No. 3 channel Zee TV opens at 1.1 TVR  

BestMediaInfo Bureau | Delhi | June 13, 2013

Week 23 of TAM 2013 was the first week after three broadcasters, MSM, Times Television Network and NDTV Group pulled out from TAM and, according to the viewership data sourced from TAM subscribers for the period June 2 - June 8 for the CS 4+, HSM markets, Sony's ratings dipped below the 150-mark and the channel shared the No. 4 position with Life OK.

Star Plus continues to lead the Hindi general entertainment channels followed by Colors which inched closer to the 200-mark and strengthened its position at No.2. With a marginal growth in viewership, Zee TV remained at No. 3. Life OK shared No. 4 position with Sony followed by SAB.

The week also saw the launch of 'Connected Hum Tum' on Zee TV that averaged at 1.1 TVR in its opening week.

Despite a loss of 7 points in Week 23, Star Plus continued to lead Hindi GECs. The channel fetched 242 GRPs this week (last week 249).

Colors strengthened its position at No. 2 by adding 12 points this week. The channel recorded 198 GRPs (last week 186).

Zee TV recorded 180 GRPs this week (last week 176).

Life OK and Sony Entertainment Television shared the No. 4 position. Life OK added 12 points to reach 149 GRPs while Sony lost 5 GRPs to record 149 GRPs.

SAB TV lost 7 points and fetched 138 GRPs (last week 145).

Info@BestMediaInfo.com

Info@BestMediaInfo.com