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Carat Media wins Vistaprint AOR

The account is estimated to be in the range of Rs 20-25 crore. Vistaprint is a leading online provider of professional marketing and gifting products for SMBs and self-employed professionals

BestMediaInfo Bureau | Delhi | June 6, 2013

Vistaprint India has appointed Carat Media Services as its media agency. Vistaprint is a leading online provider of professional marketing and gifting products for SMBs and self-employed professionals, offering consumers a whole new range of high-quality customised products. Industry sources peg the account in the range of Rs 20-25 crore.

Already a market leader in this space across the USA, Europe and Australia, Vistaprint’s India foray is part of its strategy to enter new markets in Asia. This business will be handled by Carat’s Mumbai office.

Bipin Narang, Director Marketing, Vistaprint India, said, “India is a significant market opportunity for us with its rapidly increasing internet penetration and huge base of small businesses as well as a large consumer base under the age of 25 years that is net-savvy. We understand that India is an extremely cost-conscious market, and with our remarkable technology backbone, Vistaprint not only offers an amazing price-quality proposition, but will drive a fundamental change in the way small businesses and consumers will order printed products and services in India. We are happy to partner with Carat Media Services for our business challenges.”

Commenting on the win, Himanka Das, Senior Vice-President, Carat Media Services, said, “It’s a special win for us as we will be part of the Vistaprint growth plans in India. The team at Carat is very excited to design integrated media ecosystems for Vistaprint’s business challenges in India. It gives us an opportunity to go beyond looking at people just as a demograhic and instead deliver media solutions based on consumers’ relationship with different media, the brand and the way printing business exists in India.”

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