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Cannes Lions 2013: Record 43 shortlists from India in Outdoor

Ogilvy leads the Indian charge for Outdoor Lions with 15 shortlists followed by Taproot with 9, Grey with 7, McCann with 6, Leo Burnett with 4, and BBDO and Publicis with 1 shortlist each

BestMediaInfo Bureau | Delhi | June 17, 2013

Indian jury member Prathap Suthan judging Outdoor entries at Cannes Lios 2013

This year has turned out to be a record one for India in terms of the number of shortlists in Outdoor category at the 60th Cannes Lions International Festival of Creativity. Indian agencies have secured 43 shortlists which is almost double than last year’s. For the record, India had secured 22 nominations last year in Outdoor with McCann winning a Gold Lion.

Among the Indian Outdoor Lions shortlists, Ogilvy has alone secured 15 shortlists followed by Taproot India with 9 nominations. Grey Worldwide India has got 7 shortlists followed by McCann Worldgroup India with 6 and Leo Burnett with 4 shortlists. Publicis and BBDO have got one shortlist each.

Title Client Product Entrant Company
ALLEY PHILIPS ELECTRONICS INDIA LED TORCH OGILVY & MATHER INDIA Gurgaon
GORGE PHILIPS ELECTRONICS INDIA LED TORCH OGILVY & MATHER INDIA Gurgaon
WILLIAM SHAKESPEARE PENGUIN GROUP(INDIA) AUDIOBOOKS McCANN WORLDGROUP INDIA Mumbai
MARK TWAIN PENGUIN GROUP(INDIA) AUDIOBOOKS McCANN WORLDGROUP INDIA Mumbai
OSCAR WILDE PENGUIN GROUP(INDIA) AUDIOBOOKS McCANN WORLDGROUP INDIA Mumbai
DIVORCE DHL DHL EXPRESS COURIER GREY WORLDWIDE INDIA Mumbai
PUSH UPS WITH CLAPS PEPSICO GATORADE TAPROOT INDIA Mumbai
SKATE BOARD SHOVE IT PEPSICO GATORADE TAPROOT INDIA Mumbai
BACK FLIP PEPSICO GATORADE TAPROOT INDIA Mumbai
POSITIVE & NEGATIVE PROCTER & GAMBLE DURACELL BATTERIES GREY WORLDWIDE INDIA Mumbai
POSITIVE & NEGATIVE PROCTER & GAMBLE DURACELL BATTERIES GREY WORLDWIDE INDIA Mumbai
POSITIVE & NEGATIVE PROCTER & GAMBLE DURACELL BATTERIES GREY WORLDWIDE INDIA Mumbai
MAN PROCTER & GAMBLE DURACELL GREY WORLDWIDE INDIA Mumbai
WOMAN PROCTER & GAMBLE DURACELL GREY WORLDWIDE INDIA Mumbai
MUSIC PROCTER & GAMBLE DURACELL GREY WORLDWIDE INDIA Mumbai
VOCALS PROCTER & GAMBLE VICKS COUGH DROPS PUBLICIS COMMUNICATIONS Mumbai
GRASS MATTEL TOYS (INDIA) HOT WHEELS TOY CARS OGILVY & MATHER INDIA Mumbai
ZEBRA CROSSING GETTY IMAGES EDITORIAL PHOTOGRAPHS LEO BURNETT INDIA Mumbai
VULTURE GETTY IMAGES EDITORIAL PHOTOGRAPHS LEO BURNETT INDIA Mumbai
KISS GETTY IMAGES EDITORIAL PHOTOGRAPHS LEO BURNETT INDIA Mumbai
PANDA WWF INDIA WWF INDIA OGILVY & MATHER INDIA Gurgaon
HIPPO WWF INDIA WWF INDIA OGILVY & MATHER INDIA Gurgaon
BEAR WWF INDIA WWF INDIA OGILVY & MATHER INDIA Gurgaon
TRAIN WORLD FOR ALL DOG ADOPTION OGILVY & MATHER INDIA Mumbai
TERRACE WORLD FOR ALL DOG ADOPTION OGILVY & MATHER INDIA Mumbai
NOOSE WORLD FOR ALL DOG ADOPTION OGILVY & MATHER INDIA Mumbai
FARMERS' SUICIDES 1 BENNETT COLMAN & CO. TIMES OF INDIA TAPROOT INDIA Mumbai
FARMERS' SUICIDES 2 BENNETT COLMAN & CO. TIMES OF INDIA TAPROOT INDIA Mumbai
FARMERS' SUICIDES 3 BENNETT COLMAN & CO. TIMES OF INDIA TAPROOT INDIA Mumbai
REFLECTION OF MUSIC - TABLE MAT COCA-COLA INDIA COKE STUDIO LEO BURNETT INDIA Mumbai
BLIND SCHOOL BAG BLIND RELIEF ASSOCIATION BLIND SCHOOL OGILVY & MATHER INDIA Gurgaon
ROAD ROLLER PHILIPS ELECTRONICS INDIA ELECTRICAL IRON OGILVY & MATHER INDIA Gurgaon
BUILDING SUKRIT POWER TOOLS DRILLS & SAWS OGILVY & MATHER INDIA Gurgaon
BLOOD DONATION P&G INDIA GILLETTE GUARD BBDO INDIA Mumbai
WILLIAM SHAKESPEARE PENGUIN GROUP(INDIA) AUDIOBOOKS McCANN WORLDGROUP INDIA Mumbai
MARK TWAIN PENGUIN GROUP(INDIA) AUDIOBOOKS McCANN WORLDGROUP INDIA Mumbai
OSCAR WILDE PENGUIN GROUP(INDIA) AUDIOBOOKS McCANN WORLDGROUP INDIA Mumbai
FARMERS' SUICIDES 1 BENNETT COLMAN & CO. TIMES OF INDIA TAPROOT INDIA Mumbai
FARMERS' SUICIDES 2 BENNETT COLMAN & CO. TIMES OF INDIA TAPROOT INDIA Mumbai
FARMERS' SUICIDES 3 BENNETT COLMAN & CO. TIMES OF INDIA TAPROOT INDIA Mumbai
FOREST PHILIPS ELECTRONICS INDIA LED TORCH OGILVY & MATHER INDIA Gurgaon
ALLEY PHILIPS ELECTRONICS INDIA LED TORCH OGILVY & MATHER INDIA Gurgaon
GORGE PHILIPS ELECTRONICS INDIA LED TORCH OGILVY & MATHER INDIA Gurgaon

This year, 661 entries have been shortlisted in the Outdoor category which attracted 5,613 entries from 76 countries, an increase of 16 per cent over last year.

Tony Granger, Global Chief Creative Officer, Young & Rubicam, is the Jury President for Outdoor Lions while Prathap Suthan, Chief Creative Officer & Managing Partner, Bang in the Middle, is a jury member from India.

The Outdoor Lions trophies will be presented during the Innovation, Media, Mobile and Outdoor Lions Awards Ceremony, which will take place on June 18 in the Grand Auditorium, Palais des Festivals.

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