Indian agencies put up a good show in PR category bagging three medals from four shortlists
BestMediaInfo Bureau | Delhi | June 18, 2013
Three medals from four shortlists in PR category for India could be called as one of the best conversions in this category at Cannes Lions International Festival of Creativity. Three Indian agencies won a medal each including a Silver and two Bronze Lions.
Publicis Communications picked a Silver for its ‘Adopt a pathole project’ campaign done for Apollo Tyres. The campaign was executed by the agency’s Gurgaon office.
Ogilvy & Mather Mumbai got a Bronze Lion from 2 shortlists. The ‘Lifebuoy Roti Reminder’ campaign done by Ogilvy & Mather Mumbai and Mindshare Fulcrum Mumbai for Hindustan Unilever won the medal.
BBDO India’s ‘Shave or Crave’ campaign for P&G’s Gillette Fusion Gamer won the second Bronze for India in PR category.
The Classroom Mumbai campaign by Ogilvy & Mather Mumbai done for Akanksha School couldn’t impress the jury.
Last year, there was only one nomination from India with no medal in the PR category.
This year, there were 95 winners from 158 shortlists in the PR category which attracted 1,296 entries from 67 countries, an increase of 15 per cent compared to last year.
David Gallagher, Senior Partner, CEO, Europe, Ketchum, was the Jury President for PR Lions while Dilip Cherian, Consulting Partner, Perfect Relations, was a jury member from India.