Law & Kenneth wins Club Mahindra creative business

The agency will be in charge of brand and resort marketing. The Mumbai office of the agency will handle the account

BestMediaInfo Bureau | Delhi | May 20, 2013

Mahindra Holidays & Resorts India has appointed Law and Kenneth India as their new creative partner for their flagship brand, Club Mahindra, with immediate effect. The agency will be in charge of brand and resort marketing. The Mumbai office of the agency will handle the account.

The business was awarded to Law and Kenneth after an extensive agency search which lasted a few months.

Speaking on the appointment, Indranil Chakraborty, Chief Marketing Officer, Mahindra Holidays, said, “A true creative partner for us would be the one that can level up to the unique challenges our business faces and we finally decided on Law and Kenneth.”

Speaking on the win, Anil S Nair, CEO and Managing Partner, Law and Kenneth Communications (India), said, “It's an honour to be the chosen one for Club Mahindra to partner them in their next phase of  growth. The Club Mahindra team has some exciting plans ahead and we are eagerly looking forward to doing some great work on the brand.”

Mahindra Holidays & Resorts is a part of the hospitality sector of the Mahindra Group. Started in 1996, the company's flagship brand Club Mahindra today has a customer base of over 150,000 members and over 40 resorts in India and abroad.

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