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JWT unveils ‘An Eye-Opener’ as theme for Portfolio Night 11

The Portfolio Night will be held in Mumbai on May 22. The theme has been chosen considering that aspiring advertising students nurse a multitude of misconceptions about the industry and its people

BestMediaInfo Bureau | Delhi | May 7, 2013

JWT India unveiled the theme and its first video for Portfolio Night 11, scheduled to be held in Mumbai at the JWT India office on May 22, 2013. Given that aspiring advertising students nurse a multitude of misconceptions about the industry and its people, JWT has aptly chosen the theme for this year’s Portfolio Night as ‘An Eye-Opener’. The entire concept is built around the hashtag #WhatIThinkAboutAdvertising. Students were asked to use this hashtag and tweet @pnmumbai11 their thoughts on what they think advertising is all about.

"Bust the myths and unveil the truth in the most realistic, simple fun way, that’s the endeavour on the ‘Eye Opener’. The truth may be a bitter pill to swallow but just like your work, it’s time to come face to face with what advertising and you are really worth," said Tista Sen, National Creative Director, JWT India.

The 360-degree crowd-sourced campaign includes social media, posters, TVCs, hoardings and radio spots on Radio Mirchi. As part of the overall campaign, a few advertising students were asked what they thought about advertising and these videos were seeded on the Portfolio Night Facebook page, urging people to tweet about what they thought about advertising. The craziest of these tweets are then being selected to create posters, films and radio spots for JWT-Portfolio Night 11 campaign, all of which can be viewed on http://www.facebook.com/portfolionightmumbai11. The people whose tweets are being picked will be given prizes.

The Video ad:

[youtube]http://www.youtube.com/watch?v=TEbz2YCgBuE[/youtube]

JWT- Portfolio Night 11 promises an evening with the country's top creative directors which include Prasoon Joshi, Piyush Pandey, Ashish Khazanchi, Sonal Dabral, Amer Jaleel, Manish and Raghu Bhatt, Malvika Mehra, Santosh Padhi (Paddy), Russel Barett, Carlton D’Silva, KS Chakravarthy (Chax), Ravi Deshpande, Josy Paul and Sagar Mahabaleshwar, to name a few.

For the full list of participating creative directors, please log on to http://portfolionight.com/11/mumbai

Participants can register on their respective city’s page on the Portfolio Night website http://portfolionight.com/11/ and click on the ‘Buy Tickets’ button for a registration. This will take them to that city’s online ticket purchasing system. An e-ticket will be issued to the participant as a permit to enter the event in Mumbai on May 22, 2013.

JWT is championing Portfolio Night 11 for the fourth time in India to help gifted young creatives to discover new opportunities in the ad world and take their voices to the advertising industry’s global stage. It is an ideal platform for advertising and creative freshers to meet renowned creative directors for advice, networking and recruitment.

Scheduled to take place simultaneously in over 20 cities on this date across the world, including Athens, Austin, Beijing, Boston, Costa Rica, Johannesburg, Los Angeles, Montreal, New York, Paris, Sao Paulo, Stockholm, Tokyo and Toronto amongst others, Portfolio Night is an annual property of ‘IHAVEANIDEA’, the creative founders and the world’s first and largest community of the international advertising industry.

Portfolio Night is an event where aspiring young advertising copywriters, art directors and designers meet with several renowned advertising creative directors in a fast-paced evening of advice, networking and recruitment. While the evening has been called “speed-dating for creatives,” it’s really much more than that. In the eleven years since its inception, Portfolio Night has grown to be a global event, reaching creative hubs in every continent in an evening where the best of the present meet the best of the years to come.

Now in its eleventh year, Portfolio Night brings together thousands of young creatives, hundreds of creative directors, dozens of city hosts in cities around the world, and a select few global sponsors, all in a “one night only” event across the planet.

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