BARC appoints Partho Dasgupta as its first CEO

A media veteran, Dasgupta has had a strong background in media startups like Times Now and Future Media

BestMediaInfo Bureau | Delhi | May 8, 2013

Partho Dasgupta

Broadcast Audience Research Council (BARC) today confirmed the appointment of Partho Dasgupta as the first CEO of the company. Dasgupta has had a strong background in media startups like Times Now and Future Media, and has worked in leadership position with The Economic Times during its growth years.

After an entrepreneurial stint, he was with Educomp, running their pre-school business and K12 new school initiatives.

Commenting on the development, Punit Goenka, MD & CEO, ZEE and Chairman of BARC, said, “We are delighted to have Partho on board. BARC is moving ahead aggressively with its plans. Partho has an excellent background in leadership in successful startups in broadcast, in research, in consumer products and in other industries. He will help us put the organisation in place and roll out BARC's services in a tight time frame.”

On his appointment, Dasgupta said, “The foot is on the pedal – we have to just start accelerating. On a serious note, I am happy to do another startup in broadcast and media. The board is full of friends from the industry and I am looking forward to working with them and make BARC happen.”

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