MWG, India acquires End To End Marketing Solutions

The acquisition will boost MWG's database marketing capabilities and strengthen its presence in technology sector

BestMediaInfo Bureau | Delhi | April 4, 2013

McCann Worldgroup, India has acquired Bangalore based End To End Marketing Solutions Pvt. Ltd. The acquisition allows MWG India to significantly boost its database marketing capabilities and enhance its presence in the technology sector.

Prasoon Joshi, Executive Chairman & CEO, McCann WorldGroup India and President - South Asia speaking on the new addition to the MWG, India bouquet said: “This acquisition is in line with MWG, India's long-term strategic vision of being a complete marketing solutions provider. End To End has synergies with MRM, McCann Health and Momentum and shall enhance the services offered by each.”

End To End Marketing Solutions Pvt. Ltd. is a Bangalore based marketing services agency that has been the preferred marketing solutions partner for several Fortune 500 companies including Microsoft, Intel and Hewlett Packard. Among India's largest database marketing company End To End's bouquet of services spans direct marketing, targeted and niche marketing, lead generation, e-mail marketing, telemarketing, demand generation events and channel marketing. Founded in 1997 the company has 200 employees and branch offices in Chennai, Mumbai and New Delhi.

P N Shanavas, CEO and Founder, End To End Marketing Solutions Pvt. Ltd said, “To be part of a global network like McCann Worldgroup is the catalyst that End To End required. While there are the obvious synergies to be explored and we shall strive to bring our best to enhance the complementarity with MRM, Momentum and McCann Health we are excited to now be able to access best practices and also best clients both nationally and internationally.”

McCann Worldgroup, part of Interpublic Group (NYSE: IPG), is a leading global marketing company with 23,000 employees in more than 120 countries comprising McCann Erickson (advertising), MRM (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand (consulting/design).

Info@BestMediaInfo.com

Info@BestMediaInfo.com