The three appointments include KN Ajit Narayan as Group Director, Social Media Marketing, Paurush Pandit as Group Director, Web/Mobile Technology, and Alok Garg, Associate VP, Client Development
BestMediaInfo Bureau | Delhi | April 26, 2013
Magnon\TBWA yesterday announced significant strengthening of its digital capabilities with three senior level appointments in web/mobile technology, social media as well as client development functions. This is the agency’s first round of strategic talent recruitment after its acquisition by TBWA in December 2012. These hirings have been carried out for both Magnon\TBWA as well as Magnon E-Graphics, the agency’s international digital delivery arm.
The three appointments include KN Ajit Narayan as Group Director, Social Media Marketing, Paurush Pandit as Group Director, Web/Mobile Technology, and Alok Garg, Associate VP, Client Development.
Ajit Narayan has moved to Magnon from Interactive Avenues, where he was managing social media offerings. He has worked with several leading as well as startup organisations and has rich experience in new media marketing including online reputation management (ORM), social media marketing (SMM), SEO, content management and user acquisition. Apart from managing the group profile, he will also actively coordinate on account management for SMO services, social media consulting and campaign execution.
Pandit is a technology evangelist with over 10 years of experience in both startups as well as large organisations. In the past he has worked in key technology positions with Makemytrip.com and Yatra.com. He specialises in web user interface design, development, optimization, usability and web marketing. At Magnon\TBWA, he will be operating at the group level and will be responsible for driving technology excellence on both web and mobile platforms, across the board.
Garg comes with over 16 years of experience in client acquisition and managing key customer relationships. He has led business teams at leading independent digital agencies in the past. He will be spearheading the client acquisition team for Magnon\TBWA in the Delhi/NCR region. He will also be responsible for setting up Magnon\TBWA offices in key northern Indian cities like Lucknow and Chandigarh, and drive Magnon\TBWA’s penetration in tier 2 cities.
Vineet Bajpai, Founder & Group CEO, Magnon\TBWA and Magnon E-Graphics, said, “At Magnon\TBWA, people have always been central to strategy. As digital media evolves, agencies and marketers will need to find new innovative approaches to connect brands and consumers. The team expansion at Magnon is in sync with the current and potential opportunities and challenges.”