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Leo Burnett India secures 6 shortlists at 2013 NYF Advertising Awards

There are 10 shortlists from India. The other four shortlists are from the Film category

Leo Burnett India secures 6 shortlists at 2013 NYF Advertising Awards

There are 10 shortlists from India. The other four shortlists are from the Film category

BestMediaInfo Bureau | April 30, 2013

New York Festivals International Advertising Awards for World’s Best Advertising has announced the 2013 shortlist for the following competitions: Avant-Garde, Branded Entertainment, Craft, Creative Marketing Effectiveness, Design, Digital, Direct & Collateral, Film, Integrated, Outdoor, Print, Public & Media Relations, Public Service, Radio and Student.

The International Advertising Awards competition received entries from 62 countries and expanded their global footprint with the addition of new countries into the submission mix, including Mozambique. The USA took the lead with 190 shortlisted entries, followed by Germany with 184, Australia with 94 and Sweden with 78. In summary, the following global regions had entries that achieved shortlist status:  North America - 221; Latin America - 116; Western Europe – 443; Eastern Europe -17; Asia/Asia Pacific - 207; and Middle East/Africa - 49.

From India, a total of 10 entries have been shortlisted in five categories. Leo Burnett alone has secured 6 nominations. The other four shortlists are from the Film category – Boot Poissh Films, Chrome Pictures, Corcoise Films and Thinkpot have got one nomination each.

Entrant Brand Title Category


Leo Burnett Coke Studio Sounds Of Happiness Calendars
Leo Burnett McDonald’s India Happy Sparrows Special Editions & Promotional Packaging

Direct and Collateral

Leo Burnett Doorstep School Ink Pad Ambient


Boot Polissh Films National Geographic National Geographic - Inglorious Bitched (Nazi) Direction
Chrome Pictures Lifebuoy Lifebuoy - Gondappa Direction
Corcoise Films Ogilvy & Mather ICICI Bank - Simple Joys Direction
Thinkpot Vasan Eye Care Harbinger Cinematography


Leo Burnett Coke Studio Reflections of Music Magazine

Public Service Announcements

Leo Burnett Bombay Bookseller & Publishers Association Bloody Book Philanthropic Appeals
Leo Burnett Door Step School Ink Pad Civic & Social Education

NYF’s Grand Jury determined the shortlist through two rounds of online judging. The Grand Jury is composed of 357 of the most respected and award-winning chief creative officers, executive creative directors, and industry professionals from around the globe. Shortlisted entries move on to the live Executive Jury. This year marks the third year the Executive Jury, an elite group of worldwide chief creative officers, will convene in New York City on April 27 - May 1, 2913, and through four rounds of judging they choose the World’s Best Advertising, selecting all levels of awards including the World’s Best Idea.

Kirk Cheyfitz, Global CEO of Story Worldwide, will moderate the 2013 Executive Jury and guide the proceedings of the largest gathering of worldwide chief creative officers ever to judge an advertising competition. Unlike other competitions, the NYFA Executive Jury does not elect a chairman or president — all members are of equal status.

The 2013 International Advertising Awards winning entries will be announced at the New York Show awards presentation on Thursday, May 2, 2013. The New York Show, a two-day series of creative events, will take place at the landmark New York Public Library's Beaux-Arts Building, located at 455 Fifth Avenue, at 42nd Street in New York City.

Festivities will be held on Wednesday and Thursday, May 1st and 2nd, and includes the Executive Jury Press Conference, keynote speakers, creative panel discussions, networking events, and exhibits of the shortlisted work. Thursday evening features the 2013 New York Show awards ceremony and after-party to honour the winners in true New York style.

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