Zoom hikes ad rates by 30%

The channel dominates the Bollywood category with over 45% channel share and delivers to a significantly higher premium audience

BestMediaInfo Bureau | Delhi | March 28, 2013

In line with the true value of its offering, Zoom, India's top-rated Bollywood channel, has rolled out a 30 per cent hike in its advertising rates with immediate effect. According to a statement released by the channel, Zoom dominates the Bollywood category with over 45 per cent channel share and delivers to a significantly higher premium audience when compared with other music and lifestyle channels and even English entertainment channels.

Avinash Kaul

Avinash Kaul, CEO of ET Now, Times Now and Zoom, said, “Zoom's strong and consistent viewership figures capture just one dimension of the brand's popularity among its audience. Over the last few years we have seen a staggering response from fans in the real world engaging with the brand on social media platforms from across the globe. Zoom generates over 1.3 crore impressions and sparks over 1 lakh interactions every day in the social media space – it is the biggest TV brand on social media in Asia. Our clients believe in the power of Zoom as a platform to reach out to their urban, upscale consumers and the fact that the channel has the largest client base in the category is reflective of that trust.”

The statement further said: “The width and depth of Zoom's Bollywood content and its unique presentation style have been the key differentiators for the brand among a host of other channels that have tried to follow on its path. The richness of Zoom's content has not only kept it at the top of viewership numbers, but also powers the astoundingly high popularity of the brand on social media platforms. With a social media reach and engagement score of 50,010,000 as per starcount.com, Zoom is 11th biggest entertainment media entity on social media in the world. Far ahead of not only other TV brands in the youth, music and Bollywood category but also the leading GEC brands like Star, Zee and Colours.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com