She moves from Rediffusion-Y&R and will partner Sagar Prajapati in steering the creative function for the agency in Bangalore
BestMediaInfo Bureau | Delhi | March 20, 2013
Sameera Dowerah, who spent her last seven years at Rediffusion -Y&R, has joined Orchard Advertising as Creative Director at the agencyâs headquarters in Bangalore. She will partner Sagar Prajapati, also Creative Director, in leading the creative function in Bangalore.
Dowerah comes with 12 years in the business and has worked on brands like Arrow, Reliance Jewels, the USL portfolio, Amante, Mantri Square, to name a few. Prior to Rediffusion, she was with McCann Erickson, Bangalore where she worked on TVS Scooty, Scooty Pep, Kwality Walls and JTI. The other categories she has worked on include real estate, personal grooming, information technology and financial services.
Anish Daryani, Vice-President and Branch Head, Orchard Bangalore, said, âSameera brings in the solidity we needed to strengthen our creative firepower. As a great thinker, expressive writer and exemplary leader, sheâs everything one would expect from a creative head. This is also in line with our strategic call to provide better creative output for our brands. Iâm confident our clients will be benefactors of her creative abilities.â
Dowerah said, âOrchard over the years has created a niche for itself. Their work has always been simple, yet smart and witty. Perhaps the reason why the communication they created is still remembered. I am looking forward to working with the team, and to continue that journey, take it to the next level. Itâs going to one long, creatively vibrant marathon for sure.â
Kaushik Mitra, Senior VP and Brand Partner, commented, âSameera is an extremely bright creative talent and a prolific writer. She adds a lethal edge that Iâm sure will reflect in our work going forward. She seemed to be the ideal person to jointly lead the creative function in Bangalore along with Sagar, and groom the young talent that weâre nurturing at Orchard. I hope her experience with Orchard will be enriching and rewarding.â
Orchard Advertising, only in its 13th year, is part of The Leo Group, which also includes Leo Burnett and Black Pencil. Orchard has already been credited for creating some iconic advertising. Some of the agencyâs clients include Wipro, SAB Miller, Essilor, Decathlon, Godrej, BlackBerry, Water Health India and Piramal Healthcare.