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Mindhsare appoints Siddharth Sethi as Leader, Digital

His last stint was with digital company Xaxis, another GroupM company

BestMediaInfo Bureau | Delhi | March 19, 2013

Mindshare India has announced the appointment of Siddharth Sethi as Leader, Digital. He will be responsible for boosting the agency’s full-service digital offerings geared towards actively pushing Adaptive Planning, Performance and Digital Analytics to the fore. Based in Mumbai, Sethi will report to Ravi Rao, Leader, Mindshare South Asia.

Sethi’s last stint was as Director, India for Xaxis, another GroupM company. He had successfully started and built the company’s operations in India. Xaxis is today delivering targeted digital media products that allow advertisers to reach and better understand their audiences on a massive scale. Xaxis delivers these products through the expert use of consumer data, advertising technology and media relationships.

Sethi has over 12 years of experience in media management, marketing and product management. He has spent the last seven years focused on helping digital startups create products and revenue streams.

An alumnus of Mudra Institute of Communications (Ahmedabad), Sethi has also been through Nasper’s Harvard Program in Strategic Marketing. He began his career as a Media Planner at Madison, a Brand Manager at BenQ, and with IBIBO as VP.

Ravi Rao said, “We are very fortunate to have someone with such integrated expertise at the helm of our digital offerings. Sid’s experience of having led Xaxis in India will be another factor in enhancing the overall digital offering as well his entrepreneurial culture will take Mindshare into a league of its own, well within the Original Thinking Framework for all brands. He is technologically savvy, understands the brand space and is performance driven.”

On his move to Mindshare, Sethi said, “I am delighted to be joining an agency with such an impressive digital portfolio. In recent years Mindshare has really built a strong digital team with some really impressive digital and social media campaigns under its belt. I am really looking forward to building on this reputation.”

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