IBD India bags SSK Group's brand communication mandate 

Account size is estimated at Rs 55-60 crore. Media will be handled by Allied Media, a Percept group sister concern

BestMediaInfo Bureau | Delhi | March 22, 2013

SSK Group has roped in IBD India, a Percept Hakuhodo company, to handle the communication for their brand SSK LED Lights. The estimated budget is Rs 55-60 crore. Partnering with IBD, Allied Media, the media arm of Percept Limited will be handling the media duties for the brand.

SSK Group brought SSK LED Lights to India to exclusively manufacture and sell LED lighting solutions. SSK LED Lights offers a wide range of International quality LED lighting solutions, suitable for varied applications providing effective and energy efficient lighting of any environment at a fair price and superior quality. Products are manufactured in Korea and come with a two-year warranty. This innovative lightning emits no heat, UV or infrared in the light beam. It contains no mercury, making it fully compliant with worldwide environmental legislation

Govind Uttamchandani, Managing Director, SSK Group, said, “IBD's understanding of our product, its market and eco system backed by their consumer understanding made us comfortable. The creative approach that came aligned with their long term strategy sealed our choice.”

Rahul Gupta

Commenting on the win, Rahul Gupta, Managing Director, IBD India, said, “LED Lights is a game changer in the lighting industry and we are excited about partnering with the brand. Establishing and anchoring SSK as a pioneer in sustainable lighting solutions that has every bit of benefit in favour of the consumer will be our first step with plenty planned ahead.”

IBD India is an integrated brand development company and specialises in providing holistic solutions across the brand spectrum – advertising, films, identity management to interactive media and other touch points.

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