Colors enters fashion arena with Lakme Fashion Week

The show will be telecast from April 1-5 in the afternoon slot of 3 PM and see participation by actors from the channel's fiction shows

BestMediaInfo Bureau | Delhi | March 25, 2013

Offering an amalgamation of entertainment and fashion, Colors has announced its association with India's premier fashion and trade event, Lakme Fashion Week (LFW). Taking fashion to viewers, this season of Lakme Fashion Week Summer/Resort 2013 will see audiences' favourite artists from Colors' popular shows in a whole new designer avatar. Hosted by Rohit Roy, 'Lakme Fashion Week - Colors Ka Jashn' will air from April 1-5 in the afternoon time slot of 3 PM.

The channel will showcase all the behind the scenes action from the fashion week in a half an hour special episode. Colors artists like Shamim Manan (Bhoomi), Gaurav Chopra (Rathore), newcomer in the Colors family, Shefali Sharma (Gurbani), Toral Rashputra (Anandi) along with Aakansha Singh (Megha) will be seen in a completely new avatar as they prepare to charm the audiences. This special association will see Colors' artists interacting with the top notch designers of our country and get style and make-up tips.

Speaking on the initiative, Manisha Sharma, Weekday Programming Head, Colors, said, “Colors has always persevered to bring new and innovative content for our audiences. With this association, we aim to further strengthen our perseverance and bring to them a different type of content with a glimpse into the fashion industry. We hope to open doors and diversify to a new set of audiences that are looking for a mixture of fashion and entertainment – fashiontainment.”

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