Big RTL Thrill expands to Mumbai and Delhi

Enters the two metros after a successful launch and ratings in Uttar Pradesh, beating regional male targeted channels

BestMediaInfo Bureau | Delhi | March 18, 2013

After a successful launch in Uttar Pradesh, Big RTL Thrill, an action entertainment channel targeted at male audiences, becomes available on digital distribution platforms in Mumbai and Delhi. The joint venture channel between Reliance Broadcast Network and Europe's RTL Group, Big RTL Thrill goes with the tagline 'Action ka Baap', and showcases the best internationally acquired content dubbed in Hindi.

The channel has, within just a quarter of launching in Uttar Pradesh, achieved strong ratings, beating regional male targeted channels in the news genre as well as other male action entertainment channels like AXN. In Mumbai and Delhi, the channel has signed deals with Indigital, Hathway, Digicable, 7 Star, JPR Spacevision, ABS, Siticable, Home Cable and Star Broadband, enabling it to expand its coverage to over 6.5 million households across both cities.

The move is in line with the channel's business plan of reaching out to audiences across 1mn+ towns in the Hindi-speaking markets (HSMs) in a phased manner. The channel is positioned to create a new genre of entertainment for male audiences across Hindi-speaking markets. Until now, male skewed entertainment has been sporadically available across various channels but there is no channel that caters exclusively to male audiences and their entertainment needs.

Tarun Katial, CEO, Reliance Broadcast Network, commented, “Big RTL Thrill has performed excellently in the regional market of Uttar Pradesh, consistently delivering strong numbers. The channel, with its distinctive international dubbed content, has already outperformed other regional male targeted channels and now makes its entry into the metros of Mumbai and Delhi. It also has plans to further grow to other key markets in the Hindi-speaking belt in a phased manner. We are confident that the channel will continue to deliver value to both audiences and marketers.”

Targeted at male audiences (15-44 years), Big RTL Thrill promises to offer edge of the seat entertainment with content that ranges from reality shows, action series, wrestling, extreme sports, game shows and action movies. The international content dubbed in Hindi promises to give male audiences the adrenaline rush they seek from their television viewing experience. Content has been acquired from some of the most reputed names ranging from Fremantle, Endemol, Red Bull, etc., along with a robust library of international action films. Some of the key shows that will feature on the channel are:

Fear Factor Darr Se Takkar, one of the most challenging reality shows, will showcase the latest seasons from the UK, the USA and Russia. Ensuring mass appeal amongst male audiences of India, the Channel has roped in television actor Arhaan Behl as the host of the show.

Cobra 11 Highway ke Rakhshak is an action series featuring a highway patrolling team comprising two men who solve drug crimes, robberies and more. The show which has an excellent blend of suspense and action is distributed across over 100 countries globally

Criss Angel – Magic ya Sach is the most successful magic show in television history and is viewed by over 100 million people each season across 90 countries. During its six seasons and over 100 episodes, Criss created and performed over 1,000 mind-blowing demonstrations that still amaze and astound viewers.

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