Bates CHI wins creative mandate of General Insurance Council

The first campaign will create awareness for the general insurance category and will cover verticals that fall under the purview of non-life insurance such as health, home, rural and motor insurance

BestMediaInfo Bureau | Delhi | March 14, 2013

Bates CHI & Partners, Delhi, has bagged the creative duties of General Insurance Council, the apex body of all licensed non-life insurers in India. Bates has won the duties following a rigorous multi-agency pitch that saw participation from top agencies like JWT, Mudra, etc.

The General Insurance Council represents the collective interests of the non-life insurance companies in India and speaks out on issues of common interest; participates in discussions related to policy formulation; and acts as an advocate for high standards of customer service in the insurance industry.

Commenting on the win, Sanjay Thapar, CEO, Bates CHI & Partners India Group, said, “General insurance has very little awareness and low penetration in this country. We are therefore, delighted to be working with GI Council and look forward to driving their vision.”

R Chandrasekeran, Secretary General, General Insurance Council, commented, “We are delighted to choose Bates CHI & Partners to handle our creative duties. Their understanding of the sector and our vision coupled with the innovative theme they presented made us choose them as our partner of choice. We look forward to a continued association with them to help us achieve general insurance business growth.”

The first campaign will create awareness for the general insurance category and will cover the verticals that fall under the purview of non-life insurance such as health, home, rural and motor insurance. The campaign will comprise a mix of radio, print and television commercials and is expected to go live shortly.

Info@BestMediaInfo.com

Info@BestMediaInfo.com