Red Digital bags social media duties for Collectabillia

To manage social media presence for Collectabilla to bring sporting icons closer to their fans

BestMediaInfo Bureau | Delhi | February 1, 2013

Collectabillia,India's first online sports celebrity-commerce, has confirmed their association with interactive engagement specialists Red Digital to manage their online social presence. Red Digital will maintain and manage the brand'sFacebookpage and Twitter handle along with its YouTube channel and Pinterest account, to drive engagement and promote celebrity branded products amongst fans and enthusiasts encouraging them to collect and own sporting and movie memorabilia.

Red Digital's focus is to elevate the reach of Collectabillia by implementing their core expertise in enhancing the engagement levels of theirFacebookfan base and increasing Twitter followers. Through YouTube and Pinterest, Red Digital plans to ensure high amount of visibility for the brand. Red Digital will also pay special attention to educate the untapped market of the enthusiasts by presenting them with opportunities to collect and own personally autographed memorabilia.

Collectabillia aims to extend the global market of memorabilia toIndia, allowing the ownership of personalised merchandise. Extending similar themes across social networks, Red Digital will integrate an effective social media plan through various contests, trivia, campaigns and applications. Red Digital also plans to develop social e-commerce throughFacebookbuying, gifting and rating options.

Yashraj Vakil, CEO, Red Digital, said “Social Media has grown to be the epicenter of marketing and communication across all brands, especially e-commerce. Globally, brands have exploited the social media space successfully, to not only create fan base and reach, but also to fillip sales and create brand loyalists. Memorabilia and mementos is a premium and recognised industry in many developed countries and Indian companies need to take advantage of the ever-growing Indian population on social media platforms to explore, exploit and educate. Our partnership with Collectabillia is the first step to elevate an Indian collectible company as a renowned brand on social media.”

Anjana Reddy, Promoter and MD, Collectabillia, said, “Since our launch in December, Collectabillia has been connecting fans to their favourite icons in an effective and exciting manner. With over tens of thousands of hits since our launch, we do know that there is potential for an even larger customer and fan base and hope to connect with them through a strong and innovative social media campaign. Along with Red Digital, through innovative campaigns we look to build awareness around the unique opportunity we provide in owning moments of history.”

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