CNBC-TV18 sends out strong 'dream big' message to viewers
The 'Hello Dreamers' multi-media campaign, conceptualised by Contract Advertising, has been rolled out in five key markets
BestMediaInfo Bureau | Mumbai | February 4, 2013
CNBC-TV 18 has launched its new brand campaign, 'Hello Dreamers', in five key markets – Mumbai, Delhi, Bangalore, Kolkata and Ahmedabad. Conceptualised by Contract Advertising, the 360 degree campaign has been rolled out across television, print, OOH, digital, social media and radio.
The Hello Dreamers campaign has a two-fold objective: first, to reiterate the channel's leadership and relevance with existing constituencies of viewers for whom CNBC-TV18 has been a partner in their growth stories; and, second, to establish relevance with new audiences as a brand that assists them in realising their ambitions.
In many ways, the campaign thought stems from the TV18 philosophy of having dared to dream big. This fearlessness to dream big and act on those dreams with conviction has made CNBC-TV18 a world-class service and an undisputed leader in the business space.
The new brand campaign harnesses these qualities of a leader and the power of dreams, with inspiring and provocative messaging that establishes CNBC-TV18 as a source of news, insights and analyses that inspires dreamers to make their dreams become a reality.
Elaborating on the campaign, Suranjana Ghosh, Marketing Head, CNBC-TV18, said, “Dreaming big is at the heart of success. People who dream the unthinkable are the ones who make it happen. Dreamers are doers, they are head and shoulders above their competition. The fervour of their dreams drives them to achieve milestones that raise the bar among their peers. They are visionaries – fearless, die-hard optimists, whose passion and positivity inspires generations.”
A true sign of a great leader is the success of his or her followers – a leader who drives and provokes people to strive harder, think better, dream bigger. There is something that people who have made it big, have in common: a powerful 'dream' which is the first step towards success. Working on this brief, Contract arrived on the powerful idea of Hello Dreamers that aspires to be an inspiration to anyone with a business dream. It is an invitation to rise above the gloomy realities of the daily environment. It sees a world in which positive, proactive thinking can indeed make dreams come true.
Ravi Deshpande, Chairman and Chief Creative Officer, Contract Advertising, said, “CNBC-TV18 has been the clear leader by far in the television business news segment and has given a consistent leadership performance for the past 13 years. We needed to speak from this strong leadership position. We believe that the Hello Dreamers campaign delivers on this by engaging with a whole new generation of corporate leaders, businessmen and investors.”
“The TV ad vividly captures the agony of having a dream and the joy of making it a reality. The print ads and hoardings position CNBC-TV18 as inspiration to anyone with a big dream,” added Deshpande.
/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
Follow Us/bmi/media/post_banners/786d1ce3f3a7d761618db880005ec16310f631433febed073486f3cc804fb76e.jpg)
/ "cnbc-tv18-hello-dreamers-tvc")