Aviva Life appoints Rishi Piparaiya as Director – Marketing & Bancassurance

In his new role, Piparaiya will be responsible for Aviva's marketing strategy

BestMediaInfo Bureau | Mumbai | January 5, 2013

Rishi Piparaiya

Aviva Life Insurance has appointed Rishi Piparaiya as Director – Marketing & Bancassurance. Piparaiya, who joined Aviva Life Insurance in 2009 as Director Bancassurance and Business Partnerships will now take on additional responsibilities for the Marketing function.

In his new role, Piparaiya will be responsible for Aviva's marketing strategy including Brand Marketing, Communications, Channel marketing, Aviva's Digital and Online strategy, Analytics and Product propositions of the company.

Speaking on the new appointment, T.R Ramachandran, MD & CEO, Aviva Life Insurance said, “Rishi has played a pivotal role in developing Bancassurance business and forging new alliances for Aviva. Being associated with Aviva India for more than 4 years now, he understands the DNA of our business. I am certain that Rishi's leadership will further strengthen our brand and customer propositions, and enable us to take the next steps in our Digital and customer strategies.

Prior to Aviva, Piparaiya worked at Citibank, where he headed the $30 million revenue insurance business and the product & marketing groups for all Citi India liabilities products. Under his stewardship, Citi India was recognized as the Best performing Insurance franchise and the most innovative insurance franchise across Citi (Asia-Pacific) for 2007. He was also responsible for establishing Citi India as one of the top 5 bancassurers in the country.

Piparaiya holds an MBA degree from Cornell University, New York and undergraduate specialization in Economics and Electrical Engineering from the University of Rochester, New York.

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