MTV'S Video Music Awards comes to India

Dubbed as the coolest music awards show in the world, MTV is inviting entries from all musicians to be a part of the music History

BestMediaInfo Bureau | Delhi | January 30, 2013

From Michael Jackson, Kurt Kobain, Madonna and Jon Bon Jovi to Beyonce, Lady Gaga, Eminem and U2, the biggest names in music have been a part of the hugely popular MTV Video Music Awards. Often referred to as the 'Oscars of the youth', the VMAs were created to recognise the best in video music. The MTV VMA's in its18-year history has had over 300 winners, has been home to countless incredible live performances and has consitently set the stage for some of the most controversial moments in music history. Dubbed as the coolest music awards show in the world, the MTV VMAs now comes toIndia.

Micromax MTV Video Music Awards India (VMAI) will recognise the music that is most loved by youngIndia. The genres of music that will be considered for the awards are Film, both Hindi and Regional, and Independent music. The awards will also recognise the international artist who has had the biggest impact inIndiaas well as the artist who is setting the digital world on fire with his/her music. Since the VMAs is as much about the video as the music, awards will be given out to Best Video Director, Best Video Editor and Best Sound Designer.

MicromaxMTV VMAI is about three things – unconventional, irreverent and global. Made by the young, for the young and with the young, the awards will the decided purely by the audience basis online voting. Any artist who has released music between January and December 2012 is eligible to enter the awards.

The announcement to send in entires has started on TV and the web and artistes can send in multiple entries until February 13, 2013. So, here is MTV's shout-out to all artistes, singers, artist managers, choreographer, video director, producers, music labels to log on to http://mtv.in.com/vmai/, selectyour category and simply submit your entry.

List of awards in MTV VMAI:

There are 17 categories in which an artiste / artiste manager / label can register themselves and this list encompasses different genres of music and talent in the music industry.

Excited about bringing the awards to India, Aditya Swamy, EVP and Business Head, MTV India, commented, “Bringing the VMAs to India gives us an opportunity to recognize artists who have rocked young India and do it in a unique MTV way that is full of irreverence. Given the wide range of artists we have worked with over the years, it is our way of giving something back to the musicians who have given us such incredible music. Leveraging our huge digital footprint, the entire entry and voting process is online and transparent, which means the voice of the audience will be heard.”

Shubhodip Pal, CMO, Micromax India, said, “At Micromax, we are in constant pursuit of bringing alive unique experiences for the Indian youth through our product innovations and brand associations. We are excited to bring the Micromax MTV Video Music Awards toIndia. These awards are yet another milestone in our constant endeavour to recognise and reward artists who have struck a musical chord with youngIndia. We are looking forward to creating similar global platforms for Indian audiences which are unconventional and irreverent. We wish good luck to all the nominees and look forward to a great show for the audiences, and help create a platform for the future of music inIndia on a global scale.”

Jaideep Singh, SVP and Business Head - Integrated Network Solutions, Viacom18, said, "Micromax MTV Video Music Awards is the first initiative from the youth and English entertainment arm of Viacom18 - Live. The event will be simulcast on seven of Viacom 18's network channels which will include our flagship GEC Colors. With this we are very excited to showcase to our audience and partners the supremacy of the network and what it can do to a live event in scaling its impact and reach. With VMAs we are embarking on a thrilling journey of launching large format event IPs across Viacom18 Media Platforms which will change the way live entertainment is consumed and looked upon by viewers and business partners.”

The Micormax MTV Video Music Awards voting system will be validated by adjudicator partner Ernst & Young to ensure quality and equality in the process and the shortlisting will be aided and validated by our knowledge partners, Ormax Media.

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